Don’t Mistake a Business Review for a Sales Presentation: How to Continually Ensure Customer Needs are Being Met

Don’t Mistake a Business Review for a Sales Presentation: How to Continually Ensure Customer Needs are Being Met

It takes a significant amount of effort to land and keep a new customer (Yay!)  Once you have the customer, how do you continue to improve the relationship and engage in relevant dialogue? (Gotta keep them happy and interested.) A Business Review is a valuable way to connect with a customer in an open exchange […]

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Diary of a Digital Pioneer and a Look Back Over 25 years in Print History: Where it was, how far it has come and where it is going

Diary of a Digital Pioneer and a Look Back Over 25 years in Print History: Where it was, how far it has come and where it is going

Written by Beth Valdettaro, Director of Sales and Client Services I remember where I was when someone first told me that large printing companies were testing a new technology – printing from a computer disk file instead of plates made from film. It was the early 1990s and the concept seemed far-fetched and filled with […]

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A Sales Guide on How to Turn Mistakes into Successes

Written By Beth Valdettaro, Director of Sales & Client Services “Failure is success if we learn from it.” – Malcolm Forbes The journey to success requires many bumps and setbacks along the way. We all make and learn from our mistakes over time. Sure, we tell ourselves, “nobody’s perfect,” however in reality, we know deep […]

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Best Practices for Always Staying Connected to Clients and Prospects

By Beth Valdettaro, Director of Sales & Client Services They call it “Customer Relationship Management” for a reason. Gone are the days of simple transactional sales. Gone are the days of expensive customer dinners and entertainment. Today, the primary purpose for a sales team, is to develop business by relating and consulting with current and […]

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