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Posts by Phil Mikesell

Brand, Membership-Based Marketing, and Education

By Phil Mikesell, Senior Account Manager at Fineline Printing Group So what do we know about brand consistency across multiple audiences? We know maintaining brand across multiple industries can be similar in some ways. Take logos for example. Every time we see or reach for a Coca-Cola, we know what we are getting. We also…

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Featured Industry: Non-Profit Organizations

Tips from Fineline’s Phil Mikesell, Senior Account Manager Fineline’s experience as a not-for-profit print partner has truly run the gamut. We have worked with non-profit organizations such as Bosma Enterprises, Kiwanis International, and Junior League to accomplish everything from day-to-day print collateral, publications and annual reports, to fundraising outreach mailings and digital media program integration.…

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Case Study: Lambda Chi Alpha

Phil Mikesell, Senior Account Manager, shares his experience with Lambda Chi Alpha: Recently Fineline received accolades through the Twitterverse that highlighted our ability to provide creative solutions to multiple organizations within a single industry. Although many aren’t aware, Fineline provides printing solutions to many Fraternities and Sororities, and our expertise allows us to provide benefit…

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Let’s Talk Binding, Part Two

To Bind… or how to Bind?  That is the Question! By Phil Mikesell, Senior Account Manager In the first part of “Let’s Talk Binding,” we discussed saddle-stitch, plasticoil, and comb binding.  An advanced binding method is hidden coil binding, in which the paper “hides” the coil, giving the booklet a unique look as well as creating…

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Let’s Talk Binding, Part 1

To Bind… or how to Bind?  That is the Question! By Phil Mikesell, Senior Account Manager There are multiple options to choose from when binding your publication, handbook or other multi-page documents. The most common for low page counts (under 96 pages) is saddle-stitching.  Saddle-stitching is stapling at the spine of the book on fold.  When producing a…

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