KEEP IT SIMPLE
The first, most important rule‐of‐thumb when designing a sign or banner is to keep it simple. The best designs contain two or three basic elements:
- Striking photograph or visual
- Large headline
- An “identifier” such as your company name, logo, and contact information.
And, the most successful signs communicate concisely so use as few words as possible. Crowding the sign with too many words or lines of text makes it difficult to read from a distance.
“White‐space” is the surface area of a sign’s face that is left uncovered by either text or graphics. The proper amount of white space is just as important for quick readability as are graphics, text, and colors.
As a general rule, 1/3 of the sign’s face area should be left as white space for optimal readability.
Understand the concept of “First Read.” There should be a focal point located on the sign that will have impact and command attention.
Ideally, the first read should be a bold statement or interesting graphic.
TRADE SHOW GRAPHICS
When designing trade show graphics, keep it simple but make sure it communicates three things:
- Who you are
- What your business does
- Three advantages that distinguish you from the competition
Make sure your sign has the right information featured so your audience can get more information on their own schedule. This can include any of the following: phone number, email address, website, and/or QR code.