Folded Direct Mailer FAQs to Increase Engagement

Folded Direct Mailer FAQs to Increase Engagement

You may have heard that print marketing is dead, but research shows the opposite is true. Marketers report that sending a folded direct mailer can create more engagement. In 2017, companies spent $167 per recipient on folded direct mailer campaigns and sold $2095 worth of products per person—a ROI of 1255%! 56% of customers found folded direct […]

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Going Deeper Than Data

Going Deeper Than Data

By Lorrie Bryan   “Businesses don’t have relationships with businesses – people have relationships with people.” – Dimitri Kapelianis, Associate Marketing Professor, University of New Mexico   But you can click-click-click until your fingers ache; search the expansive internet heavens; gaze intently into your super-duper, 32-inch, professional-grade, ultra-high-definition monitor; crank up the latest Voice of […]

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Compelling Content Is A Must For Marketing

Compelling Content Is A Must For Marketing

Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today!   Marketing is a house of cards without compelling content  by Charles Lunan “Lack of true content is killing the reputation of content […]

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Infographic: Build Brand Momentum with Content Marketing

Infographic: Build Brand Momentum with Content Marketing

Full steam ahead with Content Marketing! What is content marketing? Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such as sales collateral and product specific information, content marketing consists of educational articles, e-books, videos, and webinars that […]

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