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Personalized Communications: What Can “Vary”?

As consumer demand shifts to more personalized media channels, marketers are increasing spending on tactics to make communications more targeted, meaningful, and interactive/engaging. Variable Data Printing—or VDP—is one of the most effective ways of communicating directly to your individual customer. It makes direct mail and other marketing materials more personal. More than ever, you can…

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Personalized Communications: It’s all about the Data. Where do you start?

According to InfoTrends, personalized direct mail communications increase repeat orders by 48%, response rates by 36%, overall profit by 32%, and order size by 25%. It’s pretty intuitive: the communication is more relevant and therefore impactful. After all, your customers have unique personalities that relate to unique buying habits. When they are communicated in a…

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Large Format Design Tips

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QR Codes: Free tools to increase response, sales, and your bottom line.

A QR code is a matrix code (or two–dimensional bar code) that can be scanned with mobile technology to automatically launch a website containing product or marketing content. History  QR codes were created in Japan in the 1990s. The “QR” stands for “Quick Response”, as they are meant to provide quick access to more information….

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Finelink™: Manage Your Brand & Print-on-Demand

Your document management and online ordering solution FinelinkTM is Fineline Printing Group’s online document management and print-on-demand software solution that takes the hassle out of managing your printed resources. We create a custom, centralized digital storefront for your company to use to order and manage your resources. This cuts the middle man out of the…

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Large Format Printing

Whether you have signage needs for an upcoming event or if you just want to spruce up your office with your mission statement, large format graphics can be an essential part of your communications strategy. Fineline Printing Group is your one-stop solutions partner to produce your quality large format graphics. Why Fineline? Whether you are an…

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