Account Representatives Joe West and Lisa Young talk about one Healthcare client, a Fineline partner since its rebranding effort in 2010:
“Through its partnership with Indiana University School of Medicine and recent acquisitions, IU Health is one of Indiana’s most comprehensive healthcare systems with 23 affiliates. IU Health provides more than 145,000 patients each year with access to health services through an allied network of hospitals and community health centers throughout the state.
A customer since October 2010, Fineline Printing Group has helped IU Health meet the high-volume printing needs of all their hospitals and healthcare affiliates, statewide.”
As IU Health began it’s massive rebranding from Clarian to IU Health in early 2010, they were looking for a solution for both print and asset management. It was very important for IU Health to keep all communication assets managed under one provider to ensure brand standards were upheld throughout their many statewide affiliates.
Another of IU Health’s goals was to reduce the financial and staff drain on their Corporate Creative Services department. Having a system for revising, reordering and tracking materials from outside this department was a must.
Besides the need for consistency and uniformity, there was an additional challenge, timing. In one fell swoop, almost all printed pieces were to become obsolete. The task to fill this printing materials gap quickly and update precisely was given to Fineline Printing Group.
Our account reps looked to Finelink™ for the perfect solution to IU Health’s managed printing needs. As Fineline’s online document management and print-on-demand technology division, Finelink helped IU Health simplify and streamline their massive update and re-order process by offering a customized online solution.
It was important that we identified key stakeholders early and had regularly scheduled meetings prior to setting up this robust system. After months of meetings with IU Health to make sure we understood all creative, logistical, HIPAA and legal issues, Fineline put copy approval processes and safeguards in place to satisfy IU Health’s rebranding requirements. We set up a browser-based, on-line ordering system with the built-ins to inventory, customize, track, warehouse, and even overnight IU Health’s managed print orders, when necessary.
Fineline now produces over 1,600+ managed print projects for IU Health each year. That means 1,600+ fewer projects that need to be managed by IU Health’s Creative Services Department, saving IU Health time and money.
Today, 39.7% of all IU Health’s marketing and purchasing employees utilize IU Health’s Finelink managed services portal as their primary resource for print and design needs.
Fineline continues to work closely with IU Health to help keep our partnership moving forward. We consult on a daily basis and meet to support their managed print services model. Fineline also produces a monthly internal educational newsletter, in addition to regular online training webinars. As IU Health’s valued partner, we also participate as a team member in IU Health’s ongoing Six Sigma projects.
We value Fineline’s competitive pricing, availability when communicating changes/urgent issues and quick resolutions, and quick turnaround times.DEFENDERS Jeff Lewis, Procurement Manager, DEFENDERS