Kim Ramirez, Senior Account Manager, and Martin LaBrecque, E-Business Manager, worked together to help launch a flexible, accessible online storefront for Project Lead The Way:
“ProjectLead The Way (PLTW), a 501(c)(3) organization, is the nation’s leading provider of STEM (science, technology, engineering and math) programs to improve the way teachers teach STEM to students. With their home office recently relocated in Indianapolis, PLTW delivers high quality professional development and student testing programs to more than 5,000 elementary, middle, and high schools in all 50 states and the District of Columbia.
A client of Fineline since late 2011, PLTW has enjoyed explosive growth, adding schools, districts and clients nationwide for their educational and promotional materials.”
Fineline went to work developing an online storefront for printed materials that could also handle custom work. The storefront was permission-based and included new data-based software that tracked items ordered and provided sales and delivery metrics with the click of a button.
With the new ability to track data, PLTW was able to see which items were best sellers, and add to popular item types. PLTW marketshare and product lines began a year of explosive growth. The online store easily handled the growth, and PLTW was ready to expand their product line.
After a year together, Project Lead the Way widened their online presence to include promotional apparel, all customizable and printed at Fineline.
Project Lead the Way is a very satisfied Fineline promotion and apparel storefront client.
Fineline’s responsiveness is great. The team is friendly and can always get a project done.Cummins Annie Mack, Marketing Production Manager, Cummins