Promotions & Apparel

Promotions & Apparel Connecting businesses through Brand Impressions & ROI   Promotional products have one of the best ROI of all forms of targeted marketing. If promotions and apparel are not part of your overall marketing strategy, you are missing one of the best opportunities to extend your brand. 94% of companies purchase promotional products.…

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Fulfilling Your Brand Promise with Promotional Products

Tips from Fineline’s Kim Ramirez, Senior Account Manager: Promotional Products & Apparel Division I have known Fineline’s owner, Richard Miller, for over 10 years and was aware of Fineline’s desire to expand its Promotional Products and Apparel division. Recently, the opportunity presented itself for me to move into a leadership and training role at Fineline.…

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Fineline Printing Expands Promotional Products & Apparel Division

Fineline Printing Group has hired Kim Ramirez, Senior Account Manager, to help support the expansion of their promotional products and apparel division. “We are excited about Kim and what she brings to our Promotional Products Division in experience, access to competitive pricing and deep industry knowledge. Kim works closely with clients to ensure they have…

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5 Ways to Save with Improved Marketing Asset Management

graphic of asset management

Presenting a consistent brand across franchises or locations can be challenging, not to mention costly. At a minimum, physical and digital working files of a brand’s marketing assets—including brochure templates, logos, promotional flyers, banners, business cards, and promotional items—should be stored and organized in a centralized location. Unfortunately, “About 40% of marketers claim they do…

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Why Your Brain Prefers Direct Mail Over Email

In today’s digital age, we are constantly bombarded with emails, texts, and notifications from various sources. It has become commonplace to receive promotional messages and advertisements via email, but have you ever stopped to wonder why direct mail still remains a popular marketing tool? The answer lies in the fact that our brains are wired…

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