Posts by Danielle Miller
How to Design a Self-Mailer That Gets Opened and Mailed Right
Last Updated Nov 5th 2026 Your mailer has a tough crowd. Advertising made up 62% of household mail in 2025 (Brookings). To get noticed, your piece has to look good, get to the point fast, and clear USPS equipment without a hitch. A well-designed self-mailer can do all three. Here’s how to design one that…
Read MoreWhat Is CMYK—and Why Does It Matter for Your Printed Materials?
You’ve chosen the perfect colors for your brochure, reviewed the design on your laptop, and sent it off to print. But when you see the finished piece, some colors look different from what you expected. What happened? One reason may be the difference between how screens display color and how ink reproduces it on paper.…
Read MoreThe Core Factors of ESG
The concept of Environmental, Social, and Governance (ESG) has gained significant attention in recent years, particularly in the manufacturing industry. ESG refers to the three central factors that measure the sustainability and ethical impact of an investment or business. In the manufacturing sector, ESG practices have become crucial for companies aiming to achieve long-term success.…
Read MoreImpress Big Time with Large Format Printing
Sometimes, bigger IS better. It can be challenging to attract your audience’s attention when it comes to breaking through the noise of advertising that the average person sees in a day (estimated between 6,000 and 10,000 ads). Large format printing makes your brand stand out, providing the perfect medium for getting attention among the crowd.…
Read MoreWhy Your Brain Prefers Direct Mail Over Email
In today’s digital age, we are constantly bombarded with emails, texts, and notifications from various sources. It has become commonplace to receive promotional messages and advertisements via email, but have you ever stopped to wonder why direct mail still remains a popular marketing tool? The answer lies in the fact that our brains are wired…
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