Business Best Practices

How New Tariffs are Impacting Marketing Promotions

Featured new tariff impact on businesses

The term “Made in China” is such a common phrase it’s practically a coined term for most retailers (especially with plastic goods). As the United States’ largest trade partner, China accounted for $522.9 billion in imports in 2017 (in comparison to just $187.5 billion we exported to them). This means when it comes to low-cost…

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9 Things to Know About the 2018 USPS Rate Change

Fineline Printing Group 2018 USPS Increase Infographic

The official motto of the United States Postal Services is not “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds”, contrary to popular belief. The official mission is much less poetic and all about providing postal service to everyone in the U.S. That…

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3 Newsroom Lessons to Improve Your Sales Story

Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat. That’s why sales stories are so important. And…

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New USPS Secure Mailing Process & 6 Steps to Ensure Compliance

Between Aetna’s recent news story on disclosing confidential healthcare information, Affordable Care Act changes, and Medicaid updates – businesses (and patients) are learning how critical compliant mailing has become. It begs the questions: what are USPS secure mailing compliance regulations and how are businesses being held accountable to protect the rights of recipients? To start,…

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Compelling Content Is A Must For Marketing

playing cards

Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today!   Marketing is a house of cards without compelling content  by Charles Lunan “Lack of true content is killing the reputation of content…

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