Brand Management
Saving Money with Marketing Asset Management
A big part of the efficiency for any marketing department stems from how they manage assets. Brochure templates, logos, business cards, swag, pamphlets–in a perfect world, all these designs are stored in one centralized location. But not all companies live in this perfect world–or even know that it exists. These companies are losing money every…
Read MoreInfographic: Build Brand Momentum with Content Marketing
Full steam ahead with Content Marketing! What is content marketing? Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such as sales collateral and product specific information, content marketing consists of educational articles, e-books, videos, and webinars that…
Read More10 Ways to Be Iconic Now: Building Your Brand in the New Age of Marketing
From “Where Have All the Icons Gone?” by Michael J. Pallerino Not your father’s brand – Be Iconic Ask Rob Frankel about the notion of building iconic brands today, and then step back. The noted branding expert and author of the book, The Revenge of Brand X: How to Build a Big Time Brand on…
Read MoreHow Promotional Products Drive Emotional Connections with Sales & Brands
Written by Brian Elskus, Promotional Products CSR at Fineline If you are reading this blog, chances are that you have quite a few promotional products on or around your desk. You may be drinking from your favorite coffee mug or moving your mouse on top of a branded mouse pad. Slide open your desk, any…
Read MoreCrash Course: Defining Today’s Marketing Vehicles & How They Work For You
Your Marketing Crash Course Here Written by Michael J. Pallerino Three marketing experts weigh in on what’s working today and why these vehicles can make a difference in your company: Email Marketing automation tools allow for the ability to nurture and qualify prospects and customers with progressive profiling paths that advance a contact through the buyers’ journey with relevant stage-appropriate content, increasing…
Read More