Direct Mail
Why Your Brain Prefers Direct Mail Over Email
In today’s digital age, we are constantly bombarded with emails, texts, and notifications from various sources. It has become commonplace to receive promotional messages and advertisements via email, but have you ever stopped to wonder why direct mail still remains a popular marketing tool? The answer lies in the fact that our brains are wired…
Read MoreHow to Ensure Security Compliance with USPS Secure Mailing
Variable data printing is excellent for building customer relationships. It allows organizations to customize and target communications, giving them a personal touch. However, handling customers’ private data also poses a security risk. Industries, such as healthcare, insurance, finance, and education frequently mail sensitive information to members and customers. They must ensure compliance with specific state…
Read MoreSelf Mailers: A Creative Way to Share Information
Self-mailers are inexpensive and have many benefits. If you want a direct mail tool that is less costly than a letter package but has a larger footprint than a postcard a self mailer may be the solution. Self-mailers are created when a single piece of paper is folded to create a self-contained mailing format. Folding…
Read MoreSave Money with Address Correction Services
Returned Mail and Associated Costs When a mail piece is returned to you as “undeliverable as addressed” (UAA), what does it cost you? It’s not just the design, production, and mailing costs, although those are important, too. There are other, hidden costs that balloon your costs even higher. Fortunately, with a few proactive steps, you…
Read MoreUSPS Announced Additional Price Increases
In collaboration with the Postal Regulatory Commission (PRC), the United States Postal Service (USPS) announced additional price increases beginning on August 29, 2021. While the Postal Service called for increases back in January, 2021, this more expansive decision is part of the organization’s 10-year “Delivering for America” plan, hoping to balance company income alongside reasonable…
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