Marketing Strategy

How to Simplify Print Specs to Get Your Best Price

Money stock image- how to simplify print specs to get your best price

How to Prepare Digital Files & Simplify Print Specs to Get Your Best Price No matter the size of a project, managing budget and a timeline is extremely important. At each point of a design’s journey to print, there are factors that contribute to overall cost.  Even from the early stages of getting your initial…

Read More

Saving Money with Marketing Asset Management

graphic of asset management

A big part of the efficiency for any marketing department stems from how they manage assets. Brochure templates, logos, business cards, swag, pamphlets–in a perfect world, all these designs are stored in one centralized location. But not all companies live in this perfect world–or even know that it exists. These companies are losing money every…

Read More

7 Questions for Developing an Inventory Management Strategy

7 Questions for Developing an Inventory Management Strategy_featured image chess

Inventory management strategy is a challenge for organizations of all sizes in all industries. Marketing directors find themselves ordering new materials when a fresh supply isn’t needed, or on the flip side, find they don’t have products when they are needed right away. Inventory Management Specialists later in the process need to know details of…

Read More

How New Tariffs are Impacting Marketing Promotions

Featured new tariff impact on businesses

The term “Made in China” is such a common phrase it’s practically a coined term for most retailers (especially with plastic goods). As the United States’ largest trade partner, China accounted for $522.9 billion in imports in 2017 (in comparison to just $187.5 billion we exported to them). This means when it comes to low-cost…

Read More