Self Mailers: A Creative Way to Share Information

Self-mailers are inexpensive and have many benefits. If you want a direct mail tool that is less costly than a letter package but has a larger footprint than a postcard a self mailer may be the solution. Self-mailers are created when a single piece of paper is folded to create a self-contained mailing format. Folding…

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Keys to Effective and Secure Variable Data Printing

Variable data printing (VDP) allows companies to personalize customer and member-based messages. According to an Adobe survey, 89% of marketers see a positive ROI when they use personalization in their campaigns. Using it wrong, however, can cost you money. Gartner reports that “in a survey of more than 2,500 customers, more than half report they…

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Top 3 Ways to Create the Best “Unboxing Experience”

Creating a great first impression with your brand is more important than ever.   In a world defined by virtual and digital interactions, tactile experiences are a delight to the senses. When sending a box, who says packaging has to be boring? Use “boxes within boxes,” special coatings, and inserts to create a memorable unboxing…

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Save Money with Address Correction Services

Returned Mail and Associated Costs When a mail piece is returned to you as “undeliverable as addressed” (UAA), what does it cost you? It’s not just the design, production, and mailing costs, although those are important, too. There are other, hidden costs that balloon your costs even higher. Fortunately, with a few proactive steps, you…

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