Printing Best Practices
Why Your Brain Prefers Direct Mail Over Email
In today’s digital age, we are constantly bombarded with emails, texts, and notifications from various sources. It has become commonplace to receive promotional messages and advertisements via email, but have you ever stopped to wonder why direct mail still remains a popular marketing tool? The answer lies in the fact that our brains are wired…
Read MoreHow to Ensure Security Compliance with USPS Secure Mailing
Variable data printing is excellent for building customer relationships. It allows organizations to customize and target communications, giving them a personal touch. However, handling customers’ private data also poses a security risk. Industries, such as healthcare, insurance, finance, and education frequently mail sensitive information to members and customers. They must ensure compliance with specific state…
Read MoreAn Inside Look at Choosing Paper for your Print Project
Paper, there’s more to it than “basic copy paper”. When it comes to print projects, one of the first and more important decisions you will make is choosing the right paper. After all, when it comes to printed materials, paper type and quality are as important as color and design in the way it impacts…
Read MoreSelf Mailers: A Creative Way to Share Information
Self-mailers are inexpensive and have many benefits. If you want a direct mail tool that is less costly than a letter package but has a larger footprint than a postcard a self mailer may be the solution. Self-mailers are created when a single piece of paper is folded to create a self-contained mailing format. Folding…
Read MoreKeys to Effective and Secure Variable Data Printing
Variable data printing (VDP) allows companies to personalize customer and member-based messages. According to an Adobe survey, 89% of marketers see a positive ROI when they use personalization in their campaigns. Using it wrong, however, can cost you money. Gartner reports that “in a survey of more than 2,500 customers, more than half report they…
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