Marketing Strategy

Infographic: Build Brand Momentum with Content Marketing

Get on the content marketing train!

Full steam ahead with Content Marketing! What is content marketing? Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such as sales collateral and product specific information, content marketing consists of educational articles, e-books, videos, and webinars that…

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4 Go-To-Market Lessons to Learn From Under Armour Founder

Go-to-Market Lessons for Underdogs

A go-to-market strategy can be a simple plan that can help your company reach your customers and achieve competitive advantage.  Learn how Kevin Plank, Founder & CEO of Under Armour, took on Nike with these simple lessons. By Michael J. Pallerino   “We have a chip on our shoulder, and that chip doesn’t go away, because…

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9 Trends in Marketing Asset Management Technology

Marketing Asset Management is a system used by national and global companies to improve how they store, locate and distribute their marketing materials effectively. In today’s fast-paced, ever-evolving world, companies must be agile to stay relevant, let alone ahead. Marketers have their work cut out for them with growing demands of content creation, management and…

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Sales and Marketing Collaboration Best Practices

Marketing Collaboration

Sales thought leader, Ray Makela, on sales & marketing collaboration best practices Ray Makela knows sales. With more than 20 years of management, consulting and sales experience, the managing director of the Sales Readiness Group (SRG) has an up-close-and-personal look at how the process works from all sides. Today, Makela is an industry thought leader who frequently…

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