Postal Regulations for Folded Self-Mailers

Folded Self-Mailer Options

I often joke that you need a doctorate degree to understand the complex and constantly changing details of the Postal Service’s mailings regulations. While folded self-mailer regulations changed a few years ago, it is always good to get a refresher. A few years ago, regulations changed to make the process of high volume mail pieces…

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Speed healthcare member enrollment in less than 4 steps

Offset Printing

Healthcare is complicated enough as it is—members, providers, eligibility, enrollment, not to mention near-constant change in regulations. The industry is filled with enough acronyms and nomenclature to rival a dictionary. These variables can become (costly) thorns in the side of marketing executives and their ability to speed healthcare member enrollment. State regulations require all healthcare…

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3 Newsroom Lessons to Improve Your Sales Story

Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat. That’s why sales stories are so important. And…

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Offset Printing Vs. Digital Printing

Offset Printing

Have you ever wondered how those beautiful brochures you hold in your hand get produced? Or how those flyers, folders, and postcards come out crisp and shiny? Printing is a complex process made up of several steps. A lot goes into those pieces we hold and admire–finishes, stocks, sizes, cuts, folds, binding. It’s as much…

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