Going Deeper Than Data

Deeper Than Data

By Lorrie Bryan   “Businesses don’t have relationships with businesses – people have relationships with people.” – Dimitri Kapelianis, Associate Marketing Professor, University of New Mexico   But you can click-click-click until your fingers ache; search the expansive internet heavens; gaze intently into your super-duper, 32-inch, professional-grade, ultra-high-definition monitor; crank up the latest Voice of…

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Compelling Content Is A Must For Marketing

playing cards

Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today!   Marketing is a house of cards without compelling content  by Charles Lunan “Lack of true content is killing the reputation of content…

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Infographic: Build Brand Momentum with Content Marketing

Get on the content marketing train!

Full steam ahead with Content Marketing! What is content marketing? Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such as sales collateral and product specific information, content marketing consists of educational articles, e-books, videos, and webinars that…

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Q&A: Fineline Hires Finelink 2.0 Applications Developer

“Today, more than ever, print and technology go hand-in-hand. Finelink 2.0’s mission is to literally bridge the gap between the two. Having maintained an in-house IT team for over 20 years, Fineline knows this value more than anyone. In welcoming Jaykumar to our team, we’re excited how his expertise will enhance and further tailor Finelink…

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