Full steam ahead with Content Marketing!
What is content marketing?
Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such as sales collateral and product specific information, content marketing consists of educational articles, e-books, videos, and webinars that answer specific questions of your target market.
What can content marketing do for your business?
By becoming a credible, authoritative resource on topics that matter to potential customers, your business is more likely to get discovered by the right audience and earn their loyalty and trust. This enables your brand to strengthen its customer relationships, grow an active and engaged subscriber base, and even increase its profits. Authority improves your SEO and your page rankings on the web, making it easier to find you.
If you are not engaging in content marketing, you are missing out on an opportunity to create greater customer engagement and loyalty.
3 Reasons to engage in content marketing
Build an interested and engaged audience
Valuable content can attract the right audience and compel its members to engage with your business on an ongoing basis — as subscribers, customers, evangelists or, ideally, all three. Once you have an addressable audience that wants to hear from you, your content efforts will help you increase sales, gather valuable customer insights, and activate your most ardent followers as brand advocates.
Increase sales with new customers
Content marketing can be a key to generating revenue. When you build an audience that trusts you and wants to hear from you, they become more likely to purchase your products. Customers who seek you out move through the sales funnel more quickly.
Organizations use content marketing because they see similar, or better, results when compared to “traditional” marketing practices.
Build loyalty and increase revenue with your existing customers
Content marketing creates more loyalty among your current customers. These loyal customers are often your most ardent fans who will advocate for your product. Unsolicited customer testimonials are powerful!
Content Marketing Tips
Never create content purely for the sake of creating content. Content must provide useful information to your audience. It needs to help the business in some way. You will have to be thoughtful in your content creation, consistent and predictable in your publishing schedule, and patient as you build your audience and your reputation as a trusted authority. Learn more about content marketing.
Check out the infographic below to see what percentage of marketers use content marketing.