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Posts Tagged ‘marketing trends’

How New Tariffs are Impacting Marketing Promotions

Featured new tariff impact on businesses

The term “Made in China” is such a common phrase it’s practically a coined term for most retailers (especially with plastic goods). As the United States’ largest trade partner, China accounted for $522.9 billion in imports in 2017 (in comparison to just $187.5 billion we exported to them). This means when it comes to low-cost…

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Infographic: Build Brand Momentum with Content Marketing

Get on the content marketing train!

Full steam ahead with Content Marketing! What is content marketing? Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such as sales collateral and product specific information, content marketing consists of educational articles, e-books, videos, and webinars that…

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How is Marketing Efficiency Driving Customer Success?

Marketing Efficiency Trends

Measuring Up: Marketers Indicate Marketing Efficiency Vital Strategy With today’s marketing landscape, we’re all aware that more and more marketers are aligning marketing strategy to key metrics and customer success. Not surprisingly, marketing efficiency and speed-to-market are at the top of the list. Fineline’s Director of Sales and Client Services, Beth Coleman Valdettaro recently talked…

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