Fineline Covid Response

In an effort to mitigate the transference of COVID-19 many U.S. states have implemented a stay-at-home order requiring residents to avoid non-essential outings. This mandates only essential businesses will maintain operations for the health and safety of the general public. As a communications provider of personal health information for many of our healthcare clients, Fineline…

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2020 Postal Rates featured image_envelope

As a new decade rolls in, USPS announces 2020 postal rates and increases. Postal rates will increase on January 26th, 2020. First-class stamps remain the same price at 55 cents while many flat-rate prices will increase slightly. USPS Postal Explorer publishes zone charts that estimate postage rates or mail piece by “zone” or distance that…

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Between Aetna’s recent news story on disclosing confidential healthcare information, Affordable Care Act changes, and Medicaid updates – businesses (and patients) are learning how critical compliant mailing has become. It begs the questions: what are USPS secure mailing compliance regulations and how are businesses being held accountable to protect the rights of recipients? To start,…

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Marketing Collaboration

Sales thought leader, Ray Makela, on sales & marketing collaboration best practices Ray Makela knows sales. With more than 20 years of management, consulting and sales experience, the managing director of the Sales Readiness Group (SRG) has an up-close-and-personal look at how the process works from all sides. Today, Makela is an industry thought leader who frequently…

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Marketing Efficiency Trends

Measuring Up: Marketers Indicate Marketing Efficiency Vital Strategy With today’s marketing landscape, we’re all aware that more and more marketers are aligning marketing strategy to key metrics and customer success. Not surprisingly, marketing efficiency and speed-to-market are at the top of the list. Fineline’s Director of Sales and Client Services, Beth Coleman Valdettaro recently talked…

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