Posts Tagged ‘Marketing Effectiveness’

How to Simplify Print Specs to Get Your Best Price

Money stock image- how to simplify print specs to get your best price

How to Prepare Digital Files & Simplify Print Specs to Get Your Best Price No matter the size of a project, managing budget and a timeline is extremely important. At each point of a design’s journey to print, there are factors that contribute to overall cost.  Even from the early stages of getting your initial…

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10 Common Errors in Preparing Print Files

CMYK Color palette

Save Time & Money with These Tips on Preparing Print Files When businesses need to print a project, it seems like the design can’t be completed fast enough. Once the files go to the printer, it’s usually a big sigh of relief. But the timeline from final design to printed materials on your doorstep can…

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Infographic: Build Brand Momentum with Content Marketing

Get on the content marketing train!

Full steam ahead with Content Marketing! What is content marketing? Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such as sales collateral and product specific information, content marketing consists of educational articles, e-books, videos, and webinars that…

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How is Marketing Efficiency Driving Customer Success?

Marketing Efficiency Trends

Measuring Up: Marketers Indicate Marketing Efficiency Vital Strategy With today’s marketing landscape, we’re all aware that more and more marketers are aligning marketing strategy to key metrics and customer success. Not surprisingly, marketing efficiency and speed-to-market are at the top of the list. Fineline’s Director of Sales and Client Services, Beth Coleman Valdettaro recently talked…

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