Posts Tagged ‘Marketing Effectiveness’
University Printing Best Practices: Automate Marketing and Stretch Budgets by Department
Universities rely on printed materials to engage their students and alumni across the course of a lifetime. There are over 4,500 colleges and universities in the United States, and for high school students and their families, it often feels like they are getting contacted by every single one. Email may be the most common means of…
Read MoreInfographic: Build Brand Momentum with Content Marketing
Full steam ahead with Content Marketing! What is content marketing? Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such as sales collateral and product specific information, content marketing consists of educational articles, e-books, videos, and webinars that…
Read MoreHow is Marketing Efficiency Driving Customer Success?
Measuring Up: Marketers Indicate Marketing Efficiency Vital Strategy With today’s marketing landscape, we’re all aware that more and more marketers are aligning marketing strategy to key metrics and customer success. Not surprisingly, marketing efficiency and speed-to-market are at the top of the list. Fineline’s Director of Sales and Client Services, Beth Coleman Valdettaro recently talked…
Read MorePRESS RELEASE: Fineline Introduces New Print-On-Demand Innovation – Finelink 2.0
INDIANAPOLIS, IN, February 2nd, 2016 Fineline Printing Group recently announced the release of their leading print-on-demand and integrated marketing technology named Finelink 2.0. Known for its use of customer-focused technology throughout its organizational history, Fineline has developed a way to utilize technology to create a second-generation multi-channel marketing solution, Finelink 2.0, that empowers organizations and…
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