Brand Management

Marketing in the Connection Age

Engaging in the new age of communication Written By Charles Lunan Like the Information Age and the Industrial Age before it, the Connection Age has not changed the fundamental purpose of marketing, which is knowing your customers. If there is one lesson marketers have learned over the decades, it’s that all the marketing, creativity and media dollars in the world are no match for a…

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Higher Education Branding as Storytelling

Written by Bart Caylor, President and Founder, Caylor Solutions Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the size of the applicant pool; expanding recruitment to far-flung states; discounting…

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What’s Your Story?

  Stories unite us. Before the advent of writing, we scribbled drawings on rocks and cave walls and told tales to one another. There’s a reason storytelling has continued over time. There’s a reason stories have been passed down from generation to generation. Stories accomplish many things. They entertain us, spur thinking, teach lessons, share…

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How Companies Can Build Value Through “Cause Marketing”

By Dora Lutz, Founder & President, 3 Hawks Consulting Cause Marketing My early marketing career began by working specifically with nonprofits to help them with their ‘cause marketing’.  At the time, that extended primarily into helping the organizations reach their goals, which were typically focused on reaching the communities they supported and the occasional individual…

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How to Stand Out in Your Education Marketing

Written by Bart Caylor, President and Founder, Caylor Solutions To Be Outstanding, You Have to Think More To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove…

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