Our Blog

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Self Mailers: A Creative Way to Share Information

Self-mailers are inexpensive and have many benefits. If you want a direct mail tool that is less costly than a letter package but has a larger footprint than a postcard a self mailer may be the solution. Self-mailers are created when a single piece of paper is folded to create a self-contained mailing format. Folding…

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Keys to Effective and Secure Variable Data Printing

Variable data printing (VDP) allows companies to personalize customer and member-based messages. According to an Adobe survey, 89% of marketers see a positive ROI when they use personalization in their campaigns. Using it wrong, however, can cost you money. Gartner reports that “in a survey of more than 2,500 customers, more than half report they…

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What is an eProcurement System and Do You Need One?

When Electronic Data Interchange (EDI) came into existence in the 1980s, it allowed standard business transactions that used to be completed using paper, over the phone or by mail to be accomplished electronically. Out of this game-changing technology, eProcurement, or electronic procurement, was born. If you are considering whether to use an eProcurement system, this…

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Fineline’s Commitment to Digital Print Workflows and Improving the Client Experience

Our Commitment to Clients Our customers are at the core of our business. We live by the phrase “we will not ask for your business until we can improve it.” To that end, we are always looking for ways to improve our customer experience. With 42 years in the printing industry—yes, we existed before the…

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Top 3 Ways to Create the Best “Unboxing Experience”

Creating a great first impression with your brand is more important than ever.   In a world defined by virtual and digital interactions, tactile experiences are a delight to the senses. When sending a box, who says packaging has to be boring? Use “boxes within boxes,” special coatings, and inserts to create a memorable unboxing…

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Save Money with Address Correction Services

Returned Mail and Associated Costs When a mail piece is returned to you as “undeliverable as addressed” (UAA), what does it cost you? It’s not just the design, production, and mailing costs, although those are important, too. There are other, hidden costs that balloon your costs even higher. Fortunately, with a few proactive steps, you…

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4 Best Practices for Overcoming Paper Shortages

As you are sure to have noticed, there is an industrywide shortage of paper. This is a challenge facing businesses and marketers from Boston to Los Angeles. The shortage is not just affecting paper for direct mail and commercial printing services, it’s affecting everything from envelopes to wide-format signage. There is an end in sight,…

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wide format printer

4 Best Practices for Making the Most of Wide Format Graphics

When it comes to creating positive viewing experiences, wide-format graphics can play an important role. Wide format printing is becoming a widely used process for all sizes of organizations to use for their advertising and marketing materials. Wide format printing can be used for projects including banners, window graphics, posters, trade-show displays, and various types…

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Sponsorship Spotlight – ICFW

Supporting our community has been a priority for Fineline for 40 years. One way we have expanded our impact beyond our own efforts is sponsoring local organizations, including International Center, The Lord’s Table at Anna’s House and the Indiana Conference for Women. Indiana Conference for Women Our long time sponsorship of the Indiana Conference for…

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eprocurement software computer

8 Ways eProcurement Software Optimizes Processes, Budgets and Brand

The ultimate goal of any business is to offer superior products and services while performing exemplary customer service. However, to achieve this goal, companies need to implement organizational services that help their employees not only succeed, but feel appreciated by the brand they represent. eProcurement software benefits companies in several ways. Finelink eProcurement software will…

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Price Increases

USPS Announced Additional Price Increases

In collaboration with the Postal Regulatory Commission (PRC), the United States Postal Service (USPS) announced additional price increases beginning on August 29, 2021. While the Postal Service called for increases back in January, 2021, this more expansive decision is part of the organization’s 10-year “Delivering for America” plan, hoping to balance company income alongside reasonable…

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Supply Chain Challenges – Our Interconnected World

The supply chain continues to be deeply challenged dealing with the impact of Covid-19. This is creating real consequences for the print, apparel and promotional products industries. Some of those impacts will be temporary. Others will be permanent or longer-lasting, including price increases on many apparel brands and promotional items including apparel. Shipping is where…

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Pandemic Impacting Manufacturing Industry : Paper Prices Increasing

Market Update:  Paper Prices to Increase Changes in the prices of raw materials for commercial printers are expected during normal business, however, conditions throughout the manufacturing industry have been exacerbated by the global pandemic.  A unique combination of events is constraining paper supplies and leading to price increases. Due to turbulent supply chain conditions, supply…

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Celebrating 40 Years of Success in the Industry

It’s been 40 years since Fineline Printing Group opened its doors as a customer-focused commercial printing company. Over the decades we’ve worked hard to continually evolve to support client needs. We attribute our success to our loyal customer base and an exceptional team of people who embrace our culture of continual learning and transformation. We’re…

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Human Behavior Changes Due to COVID: The Case for Personalization

Forever Changes While a lot of people are growing weary of the COVID pandemic and want to get on with life as we knew it, the fact of the matter is that the human experience has changed forever in the wake of this unprecedented (at least in our lifetime) new reality.  Dare we say that…

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USPS Changing Rates on January 24, 2021

The United States Postal Service has announced that postage and shipping increases will take effect on January 24, 2021.  The good news is that the cost of a First-Class Forever Stamp for a letter of 1-ounce or less will stay at 55 cents  and the 1-ounce flat rate will also stay at its current price of $1. …

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