Our Blog
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5 Ways to Save with Improved Marketing Asset Management
Presenting a consistent brand across franchises or locations can be challenging, not to mention costly. At a minimum, physical and digital working files of a brand’s marketing assets—including brochure templates, logos, promotional flyers, banners, business cards, and promotional items—should be stored and organized in a centralized location. Unfortunately, “About 40% of marketers claim they do…
Why Your Brain Prefers Direct Mail Over Email
In today’s digital age, we are constantly bombarded with emails, texts, and notifications from various sources. It has become commonplace to receive promotional messages and advertisements via email, but have you ever stopped to wonder why direct mail still remains a popular marketing tool? The answer lies in the fact that our brains are wired…
How to Ensure Security Compliance with USPS Secure Mailing
Variable data printing is excellent for building customer relationships. It allows organizations to customize and target communications, giving them a personal touch. However, handling customers’ private data also poses a security risk. Industries, such as healthcare, insurance, finance, and education frequently mail sensitive information to members and customers. They must ensure compliance with specific state…
An Inside Look at Choosing Paper for your Print Project
Paper, there’s more to it than “basic copy paper”. When it comes to print projects, one of the first and more important decisions you will make is choosing the right paper. After all, when it comes to printed materials, paper type and quality are as important as color and design in the way it impacts…
Self Mailers: A Creative Way to Share Information
Self-mailers are inexpensive and have many benefits. If you want a direct mail tool that is less costly than a letter package but has a larger footprint than a postcard a self mailer may be the solution. Self-mailers are created when a single piece of paper is folded to create a self-contained mailing format. Folding…
Keys to Effective and Secure Variable Data Printing
Variable data printing (VDP) allows companies to personalize customer and member-based messages. According to an Adobe survey, 89% of marketers see a positive ROI when they use personalization in their campaigns. Using it wrong, however, can cost you money. Gartner reports that “in a survey of more than 2,500 customers, more than half report they…
What is an eProcurement System and Do You Need One?
When Electronic Data Interchange (EDI) came into existence in the 1980s, it allowed standard business transactions that used to be completed using paper, over the phone or by mail to be accomplished electronically. Out of this game-changing technology, eProcurement, or electronic procurement, was born. If you are considering whether to use an eProcurement system, this…
Fineline’s Commitment to Digital Print Workflows and Improving the Client Experience
Our Commitment to Clients Our customers are at the core of our business. We live by the phrase “we will not ask for your business until we can improve it.” To that end, we are always looking for ways to improve our customer experience. With 42 years in the printing industry—yes, we existed before the…
Top 3 Ways to Create the Best “Unboxing Experience”
Creating a great first impression with your brand is more important than ever. In a world defined by virtual and digital interactions, tactile experiences are a delight to the senses. When sending a box, who says packaging has to be boring? Use “boxes within boxes,” special coatings, and inserts to create a memorable unboxing…
Save Money with Address Correction Services
Returned Mail and Associated Costs When a mail piece is returned to you as “undeliverable as addressed” (UAA), what does it cost you? It’s not just the design, production, and mailing costs, although those are important, too. There are other, hidden costs that balloon your costs even higher. Fortunately, with a few proactive steps, you…
4 Best Practices for Overcoming Paper Shortages
As you are sure to have noticed, there is an industrywide shortage of paper. This is a challenge facing businesses and marketers from Boston to Los Angeles. The shortage is not just affecting paper for direct mail and commercial printing services, it’s affecting everything from envelopes to wide-format signage. There is an end in sight,…
4 Best Practices for Making the Most of Wide Format Graphics
When it comes to creating positive viewing experiences, wide-format graphics can play an important role. Wide format printing is becoming a widely used process for all sizes of organizations to use for their advertising and marketing materials. Wide format printing can be used for projects including banners, window graphics, posters, trade-show displays, and various types…
Sponsorship Spotlight – ICFW
Supporting our community has been a priority for Fineline for 40 years. One way we have expanded our impact beyond our own efforts is sponsoring local organizations, including International Center, The Lord’s Table at Anna’s House and the Indiana Conference for Women. Indiana Conference for Women Our long time sponsorship of the Indiana Conference for…
8 Ways eProcurement Software Optimizes Processes, Budgets and Brand
The ultimate goal of any business is to offer superior products and services while performing exemplary customer service. However, to achieve this goal, companies need to implement organizational services that help their employees not only succeed, but feel appreciated by the brand they represent. eProcurement software benefits companies in several ways. Finelink eProcurement software will…
USPS Announced Additional Price Increases
In collaboration with the Postal Regulatory Commission (PRC), the United States Postal Service (USPS) announced additional price increases beginning on August 29, 2021. While the Postal Service called for increases back in January, 2021, this more expansive decision is part of the organization’s 10-year “Delivering for America” plan, hoping to balance company income alongside reasonable…
Supply Chain Challenges – Our Interconnected World
The supply chain continues to be deeply challenged dealing with the impact of Covid-19. This is creating real consequences for the print, apparel and promotional products industries. Some of those impacts will be temporary. Others will be permanent or longer-lasting, including price increases on many apparel brands and promotional items including apparel. Shipping is where…