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Staying Connected with Creative Marketing Kits
Creative marketing kits are a great way to stay connected with your employees and customers. People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more…
Using Print to Stay Visible in a Virtual World
Restrictions on in-person interactions are creating a need to look for alternative ways to interact with customers and employees. Printed projects can help with the virtual connection. Research indicates, 40% of customers will try a new business after receiving a mail offer and direct mail recipients purchase 28% more items and spend 28% more money…
The 4 Most Important Questions to Ask About SOC 2
Is your data (or your clients’) being protected by your service provider? Do you depend on other partners to manage or store personal data such as health or financial information? Then knowing something about SOC 2 compliance is worth your time. What is SOC 2? SOC 2 is an auditing procedure that ensures secure management…
A Challenging Paradigm
“May your choices reflect your hopes, not your fears,” Nelson Mandela We are living through a challenging paradigm where we all need to stay connected, while staying separated. Humanity is not accustomed to being physically apart from family, friends and work colleagues for several weeks, however the stakes are too high for us not to. …
Fineline Support Through COVID- 19
In an effort to mitigate the transference of COVID-19 many U.S. states have implemented a stay-at-home order requiring residents to avoid non-essential outings. This mandates only essential businesses will maintain operations for the health and safety of the general public. As a communications provider of personal health information for many of our healthcare clients, Fineline…
2020 Postal Rates
As a new decade rolls in, USPS announces 2020 postal rates and increases. Postal rates will increase on January 26th, 2020. First-class stamps remain the same price at 55 cents while many flat-rate prices will increase slightly. USPS Postal Explorer publishes zone charts that estimate postage rates or mail piece by “zone” or distance that…
How an internal company storefront can improve your culture and brand
By Lisa Young, Chief Operating Officer When we think of a company’s branded materials, it tends to be about selling these items to customers. However, internal branding – that is, products for employee use – is a terrific way to increase your team’s connection to your brand. Items are best purchased, delivered, and managed through…
State of Kentucky Certifies Fineline Printing Group as a Minority Business Enterprise
Summary: Commercial printer and HIPAA compliant mailing provider certified as a minority-owned vendor in Kentucky. INDIANAPOLIS, IN, October 2nd, 2019—Fineline Printing Group, a strategic print partner and minority-owned business, is pleased to announce certification as a Kentucky Minority Business Enterprise (MBE). This serves as the 13th state certification for Fineline, offering nationwide value to organizations…
How to Simplify Print Specs to Get Your Best Price
How to Prepare Digital Files & Simplify Print Specs to Get Your Best Price No matter the size of a project, managing budget and a timeline is extremely important. At each point of a design’s journey to print, there are factors that contribute to overall cost. Even from the early stages of getting your initial…
Saving Money with Marketing Asset Management
A big part of the efficiency for any marketing department stems from how they manage assets. Brochure templates, logos, business cards, swag, pamphlets–in a perfect world, all these designs are stored in one centralized location. But not all companies live in this perfect world–or even know that it exists. These companies are losing money every…
10 Common Errors in Preparing Print Files
Save Time & Money with These Tips on Preparing Print Files When businesses need to print a project, it seems like the design can’t be completed fast enough. Once the files go to the printer, it’s usually a big sigh of relief. But the timeline from final design to printed materials on your doorstep can…
7 Questions for Developing an Inventory Management Strategy
Inventory management strategy is a challenge for organizations of all sizes in all industries. Marketing directors find themselves ordering new materials when a fresh supply isn’t needed, or on the flip side, find they don’t have products when they are needed right away. Inventory Management Specialists later in the process need to know details of…
Paper price increases in 2019: Here’s how it’s impacting businesses
Due to the closing of major paper mills, and the rising cost of materials to make pulp, the paper industry is experiencing across-the-board increases. We have numerous letters from paper suppliers indicating a 3-5% paper price increase since the start of 2019. All of Fineline’s estimates since January 1, 2019 include the paper price increases and are good for 30 days from date of…
University Printing Best Practices: Automate Marketing and Stretch Budgets by Department
Universities rely on printed materials to engage their students and alumni across the course of a lifetime. There are over 4,500 colleges and universities in the United States, and for high school students and their families, it often feels like they are getting contacted by every single one. Email may be the most common means of…
How New Tariffs are Impacting Marketing Promotions
The term “Made in China” is such a common phrase it’s practically a coined term for most retailers (especially with plastic goods). As the United States’ largest trade partner, China accounted for $522.9 billion in imports in 2017 (in comparison to just $187.5 billion we exported to them). This means when it comes to low-cost…
Fineline’s Upgraded HIPAA Compliant Print and Mailing Center
Personal health information and distribution can be risky business (if you’re not careful). Especially when it comes to HIPAA compliant print and mailing processes. And while Fineline has always taken on high-volume projects, we’ve just “upped our game.” When it comes to confidential information, the best way to mitigate risks to our client is to…