Our Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

3 Newsroom Lessons to Improve Your Sales Story

Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat. That’s why sales stories are so important. And…

Read More...
Offset Printing

Offset Printing Vs. Digital Printing

Have you ever wondered how those beautiful brochures you hold in your hand get produced? Or how those flyers, folders, and postcards come out crisp and shiny? Printing is a complex process made up of several steps. A lot goes into those pieces we hold and admire–finishes, stocks, sizes, cuts, folds, binding. It’s as much…

Read More...

New USPS Secure Mailing Process & 6 Steps to Ensure Compliance

Between Aetna’s recent news story on disclosing confidential healthcare information, Affordable Care Act changes, and Medicaid updates – businesses (and patients) are learning how critical compliant mailing has become. It begs the questions: what are USPS secure mailing compliance regulations and how are businesses being held accountable to protect the rights of recipients? To start,…

Read More...
Deeper Than Data

Going Deeper Than Data

By Lorrie Bryan   “Businesses don’t have relationships with businesses – people have relationships with people.” – Dimitri Kapelianis, Associate Marketing Professor, University of New Mexico   But you can click-click-click until your fingers ache; search the expansive internet heavens; gaze intently into your super-duper, 32-inch, professional-grade, ultra-high-definition monitor; crank up the latest Voice of…

Read More...
The art of being intimate – and why it matters today

Q&A with Mayur Ramgir: The Art of Being Intimate – And Why It Matters Today

Mayur Ramgir has seen it too many times with the brands he works with. When a company first starts out, it is likely to know its customers on a first name basis. But as it grows, it loses that personal touch. The brand, more oftentimes than not, starts marketing their brand with one-too-many strategies. More…

Read More...
playing cards

Compelling Content Is A Must For Marketing

Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today!   Marketing is a house of cards without compelling content  by Charles Lunan “Lack of true content is killing the reputation of content…

Read More...
Get on the content marketing train!

Infographic: Build Brand Momentum with Content Marketing

Full steam ahead with Content Marketing! What is content marketing? Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such as sales collateral and product specific information, content marketing consists of educational articles, e-books, videos, and webinars that…

Read More...

Q&A: Fineline Hires Finelink 2.0 Applications Developer

“Today, more than ever, print and technology go hand-in-hand. Finelink 2.0’s mission is to literally bridge the gap between the two. Having maintained an in-house IT team for over 20 years, Fineline knows this value more than anyone. In welcoming Jaykumar to our team, we’re excited how his expertise will enhance and further tailor Finelink…

Read More...

PRESS RELEASE: Fineline Printing Group Adds New Finelink 2.0 Application Developer

Fineline Printing Hires Application Developer to Take Finelink 2.0 Print Marketing Platform to the Next Level   INDIANAPOLIS, IN, July, 2017—Fineline Printing Group, a strategic print partner and creator of the multi-channel print marketing platform Finelink 2.0, has hired Jaykumar Sharma as an application developer for Finelink 2.0. This is part of Fineline’s continued strategy…

Read More...
Brand

4 Self-Inflicted Missteps to Avoid to Protect Your Brand

Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today! Global brand revitalization expert Larry Light, talks about keeping your brand relevant Blockbuster. Remember them? In a time that seems far, far away,…

Read More...
Go-to-Market Lessons for Underdogs

4 Go-To-Market Lessons to Learn From Under Armour Founder

A go-to-market strategy can be a simple plan that can help your company reach your customers and achieve competitive advantage.  Learn how Kevin Plank, Founder & CEO of Under Armour, took on Nike with these simple lessons. By Michael J. Pallerino   “We have a chip on our shoulder, and that chip doesn’t go away, because…

Read More...
Inventory management

The Importance of Asset and Inventory Management

  Any company that wants to effectively manage ordering across multiple divisions can benefit from an inventory management process.   Many organizations don’t consider inventory management an important part of their business processes. This may be because they’re not familiar with the concept, or because they aren’t aware of the benefits inventory management can provide….

Read More...

9 Trends in Marketing Asset Management Technology

Marketing Asset Management is a system used by national and global companies to improve how they store, locate and distribute their marketing materials effectively. In today’s fast-paced, ever-evolving world, companies must be agile to stay relevant, let alone ahead. Marketers have their work cut out for them with growing demands of content creation, management and…

Read More...

Building Relationships for the Long Haul

Q&A with Bill Schiemann Bill Schiemann knows a thing or two about this whole premise of staying engaged and connected with the communities you belong to. His role starts at the beginning. As the principal and CEO of the Metrus Group, he and his team are known for its pioneering work in the creation of…

Read More...
Becoming Iconic and standing out

10 Ways to Be Iconic Now: Building Your Brand in the New Age of Marketing

From “Where Have All the Icons Gone?” by Michael J. Pallerino Not your father’s brand – Be Iconic Ask Rob Frankel about the notion of building iconic brands today, and then step back. The noted branding expert and author of the book, The Revenge of Brand X: How to Build a Big Time Brand on…

Read More...
Marketing Collaboration

Sales and Marketing Collaboration Best Practices

Sales thought leader, Ray Makela, on sales & marketing collaboration best practices Ray Makela knows sales. With more than 20 years of management, consulting and sales experience, the managing director of the Sales Readiness Group (SRG) has an up-close-and-personal look at how the process works from all sides. Today, Makela is an industry thought leader who frequently…

Read More...