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Fineline Printing Group’s Company Culture and Community Commitment
What is Fineline? It’s a question I get asked all the time, and as Fineline’s Business Development Manager, I answer just as often. However, thinking through the question a little more, I was curious to get some insight from the folks who’ve really helped shape the company to what it is today. You see, Fineline’s…
The Great Escape: Marketing Ideas to Set You Free
In excitement for Fineline’s upcoming December Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a few weeks. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! 5 Marketing…
Fineline’s President to Speak at Purdue’s 12th Annual Relationships to Partnerships Sessions
Richard Miller, President and Owner of Fineline, is excited to serve on a panel at Purdue University’s annual Relationships to Partnerships Sessions on November 18. Richard will help discuss the key elements of finding and securing contracts. As a minority-owned, family business, Richard Miller started Fineline Printing Group to further client businesses through the impact…
The Intimacy of Print
Something old, something new Written by Lorrie Bryan Social media has transformed birthdays into big deals. It’s not unusual for friends and family you actually haven’t spoken with in years to join the birthday frenzy, posting wishes, songs and photos on your Facebook or Instagram pages. But most people still find birthday cards that arrive…
Connect Magazine: How Print and Fineline Content Drive Connections
By Dora Lutz, Founder & President, 3 Hawks Consulting The history of Connect and how it drives relevant content strategy to Fineline’s clients Through 35 years of printing history and the evolution from digital machinery to online print marketing software like Finelink 2.0, Fineline knows what it means to stay relevant and produce meaningful work…
Don’t Mistake a Business Review for a Sales Presentation: How to Continually Ensure Customer Needs are Being Met
It takes a significant amount of effort to land and keep a new customer (Yay!) Once you have the customer, how do you continue to improve the relationship and engage in relevant dialogue? (Gotta keep them happy and interested.) A Business Review is a valuable way to connect with a customer in an open exchange…
Corporate Event Planning: How Destination Promotions Can Motivate Teams and Make Company Trips Unforgettable
Written by Kim Ramirez, Senior Account Manager, Promotional Products and Apparel Division As we roll into the fourth-quarter what is everyone thinking about? Not turkey dinners and mistletoe – Hawaii! Many companies Fineline works with are now thinking about meeting quotas so they qualify for their annual employee trips. Now is the time owners and…
Out of Sight, Out of Mind: Why You Need to Get to Know Your Customers Personally
In excitement for Fineline’s upcoming October Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a few weeks. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! 5 Ways…
Effectively Identifying Key Measured Marketing Indicators Against Company Mission and Strategy
Written by Lisa Young, COO at Fineline DemandBase and Wakefield Research reported in an article on ASI Central online, “Almost 90% of B-to-B marketers say their digital marketing mix isn’t optimized.” Citing that many marketers are measuring key indicators against B-to-C metrics like conversions and impressions – whereas they need to be focusing on B-to-B…
How Promotional Products Drive Emotional Connections with Sales & Brands
Written by Brian Elskus, Promotional Products CSR at Fineline If you are reading this blog, chances are that you have quite a few promotional products on or around your desk. You may be drinking from your favorite coffee mug or moving your mouse on top of a branded mouse pad. Slide open your desk, any…
Fineline Makes Waves with 35th Anniversary and Appearance in Printing Impressions Magazine
Heads up: Fineline will be featured in an article in the print issue of Printing Impressions this week. (Also featured in the digital issue here: http://www.piworld.com/article/a-forward-thinking-focus/) The article details Fineline’s Argentinian heritage and humble beginnings that all started with the founder, Richard Miller. Richard immigrated to New York from Argentina in 1965 at the age…
Crash Course: Defining Today’s Marketing Vehicles & How They Work For You
Your Marketing Crash Course Here Written by Michael J. Pallerino Three marketing experts weigh in on what’s working today and why these vehicles can make a difference in your company: Email Marketing automation tools allow for the ability to nurture and qualify prospects and customers with progressive profiling paths that advance a contact through the buyers’ journey with relevant stage-appropriate content, increasing…
Fineline Carnivàle
Event Review We are proud to announce that our Fineline Carnivàle was a huge hit! We had employees, clients, partners, family and friends out to enjoy themselves and thank all of those that help make our business great. This was an exciting time to celebrate the new 18,000-foot facility expansion and a big thank you…
Marketing in the Connection Age
Engaging in the new age of communication Written By Charles Lunan Like the Information Age and the Industrial Age before it, the Connection Age has not changed the fundamental purpose of marketing, which is knowing your customers. If there is one lesson marketers have learned over the decades, it’s that all the marketing, creativity and media dollars in the world are no match for a…
Fineline Hosts 35th Anniversary & Facility Expansion Celebration
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Higher Education Branding as Storytelling
Written by Bart Caylor, President and Founder, Caylor Solutions Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the size of the applicant pool; expanding recruitment to far-flung states; discounting…