Our Blog
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What’s Your Story?
Stories unite us. Before the advent of writing, we scribbled drawings on rocks and cave walls and told tales to one another. There’s a reason storytelling has continued over time. There’s a reason stories have been passed down from generation to generation. Stories accomplish many things. They entertain us, spur thinking, teach lessons, share…
How Companies Can Build Value Through “Cause Marketing”
By Dora Lutz, Founder & President, 3 Hawks Consulting Cause Marketing My early marketing career began by working specifically with nonprofits to help them with their ‘cause marketing’. At the time, that extended primarily into helping the organizations reach their goals, which were typically focused on reaching the communities they supported and the occasional individual…
How to Stand Out in Your Education Marketing
Written by Bart Caylor, President and Founder, Caylor Solutions To Be Outstanding, You Have to Think More To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove…
Stoking Creativity: Why the right brain ignites success
In excitement for Fineline’s upcoming June Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a few weeks. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! Knock,…
What does research say about the effectiveness of promotional products?
Written by Kim Ramirez, Promotional Products & Apparel Division Wondering if promotional items are effective? Wondering if you’ll actually get the 1st call when your customer has a project? The answer is YES… and we have the numbers to prove it! According to the 2016 Annual Ad Impressions study: $21 billion was spent on promotional…
Following Instinct: Striking a balance between intuition and data
By Charles Lunan American business lore is rife with anecdotes of the entrepreneur who followed his gut and – against all the odds and naysayers – built a multi-million dollar brand. But if gut instincts – or intuition – are so critical to achieving the American dream, you may have to ask why half of…
Fineline to sponsor sold-out event at Indianapolis Motor Speedway, focused on fueling tradition
Rev: Fueling Tradition Kick off the greatest month in racing with Rev! Follow on Twitter and tune in during the event to join the experience! @FinelinePG, @REVIndyEvent
Fineline Printing Group Celebrates 35 Years in Business
By Owner & President, Richard Miller Founded in 1981, Fineline Printing Group is celebrating 35 years in business this year! “We are so pleased to be celebrating 35 years in business and are honored to be a minority and family owned organization with over 70 employees. Not only is our success due to the great…
What the Millennium Sustainability Goals Mean for Marketers (and those they serve)
By Dora Lutz, Founder & President, 3 Hawks Consulting At its essence, Millennium Sustainability Goals establish guidelines that the global community generally agrees are a requirement to building security for the human race. Many find the goals to be an exciting call to action to change the world. Others find them to be an unrealistic…
What the Postal Rate Decreases Mean for Marketers, Business
Calling all Marketers, calling all mailers. The 4.3% surcharge for postal products and services is coming to an end, and postage rates will decrease on Sunday, April 10th, 2016. This will be the first time that postal rates have decreased in nearly 100 years! You are probably aware that last year the 4.3% postal surcharge…
How to Stand Out in a Saturated Marketing World
It’s easy to get lost in the background. Today’s world is a world full of lost things. Our smartphones bombard us with hundreds of ads and articles and videos that we skim past. Our inboxes are full of emails that go unread. Our trash is littered with discarded mail. We reject phone calls on a…
connect Magazine: What’s On Your Floor?
In excitement for Fineline’s upcoming March/April Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a couple of weeks. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today!…
WHITE PAPER: 14 Ways to Incorporate Social Media and Print Projects Together
In this white paper Fineline Printing Group teams up with resident marketing expert, Bart Caylor, to talk about creative options to combine print and social media for added marketing impact. In this download you will learn: – How to drive social traffic and followers from print – Examples of how companies have used #hashtags to…
What’s New! Promo and Apparel Industry Trends at the Ad Specialties Institute Conference
Written by Brian Elskus, Client Services Representative at Fineline Printing Group To help support Fineline’s growing promotional products & apparel division, I recently attended the ASI (Ad Specialties Institute) trade show in Orlando, FL. This show brings together over 6,000 distributors and 700 suppliers from around the country! During the 3 day event, I was…
Fineline Chooses CHILI Publisher for its Finelink 2.0 Print Marketing Platform
Erpe, Belgium, February 5th, 2016 – CHILI publish announces that Fineline, a leading print marketing platform provider, has adopted the CHILI publisher online editor for their multi-channel marketing and print procurement platform called Finelink 2.0. CHILI publisher gives Finelink the technical resources they need to create a customized online solution that brings together all aspects…
Announcing Finelink 2.0!
What it is and how it’s empowering clients and their teams to streamline marketing communications Written by Guy Vreeman, Director of Technology Fineline has recently announced the release of its innovative print marketing communications solution – Finelink 2.0. As Director of Technology for Fineline and an employee for close to 20 years, I have lived…