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Best Practices for Always Staying Connected to Clients and Prospects
By Beth Valdettaro, Director of Sales & Client Services They call it “Customer Relationship Management” for a reason. Gone are the days of simple transactional sales. Gone are the days of expensive customer dinners and entertainment. Today, the primary purpose for a sales team, is to develop business by relating and consulting with current and…
5-Steps to Rebranding
In excitement for Fineline’s upcoming July/August Connect Magazine we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps next week. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! Re-Branding: Must-dos to reshaping…
PRESS RELEASE: Fineline Printing Group Honored as One of the 2015 Indiana Companies to Watch
INDIANAPOLIS, IN, June 20th, 2015 Fineline Printing Group has been recognized as one of the 2015 Indiana Companies to Watch, an awards program presented by the State of Indiana and the Office of Small Business and Entrepreneurship (OSBE) and endorsed by the Edward Lowe Foundation. Twenty companies from Indiana will be honored as an outstanding…
Getting Hyper: 4 Ways You Can Win the Local Marketing Game
By Lorrie Bryan My local grocery store is like a small-town market from a bygone era. The produce is fresh, mostly organic and locally grown; the shelves are stocked with wholesome foods made from the finest natural ingredients; the butchers, bakers and other employees are friendly and helpful; the seafood is certified sustainable, the chicken…
Keeping Within Budget Amidst Increased Mailing Costs
Written by Justin Bogard, Data & Postal Manager at Fineline Printing Group So, let’s talk! With postal prices incrementally increasing a couple of times a year (including this past May) you need to stay creative and proactive about staying within budget, while still reaching program goals in both print and mailing. Below is a…
What You Need in a Print Communications Partner to Get You Elected
Written by: Angie Dennis, Client Service Representative, Fineline Printing Group With the upcoming political season marketers are finding it more important than ever to work with an agile print communications partner that has expertise and flexibility to quickly adapt to ever-changing political messaging, at high volume ratios. Throughout my career, I’ve managed loads of political…
How to be Effective with Marketing Promotions in the Public Sector
Written by Cathy Huff, President & Owner of Fetch I’m sure many of you, if not all of you, have attended a conference, convention, or trade show of some sort. Perhaps you have even worked at one representing a company at their booth, handing out items and talking with those that stop to visit. I’ve been to…
Marketing Automation: Using Technology to Work for You
Using the Right Tools So You Can Focus On Relationships In the early twentieth century, the world was on the dawn of a technology revolution. Moving pictures were still silent, radio and television were on the verge of invention and air travel was all the rage. Lawrence Sperry was fascinated with these new technologies and took two of the…
Meet Fineline’s New Director of Sales & Client Services, Beth Coleman Valdettaro: An All-Around Expert
“Fineline is more than excited to welcome Beth Coleman Valdettaro to our leadership team as Director of Sales and Client Services. With Beth’s years of experience in sales and management of print communications teams, she truly marries the goals of both clients and Fineline services – to create a positive experience for everyone.” – Lisa…
PRESS RELEASE: Fineline Printing Hires Sales and Services Expert
Leading Print Communications Company Welcomes Director of Sales and Client Services with More Than 30 Years of Industry Expertise INDIANAPOLIS, IN, May 27th, 2015 Fineline Printing Group has hired Beth Coleman Valdettaro, Director of Sales and Client Services, as part of the organization’s continuing strategy to provide solutions-driven printing with a customer-focused approach from leaders…
Brand, Membership-Based Marketing, and Education
By Phil Mikesell, Senior Account Manager at Fineline Printing Group So what do we know about brand consistency across multiple audiences? We know maintaining brand across multiple industries can be similar in some ways. Take logos for example. Every time we see or reach for a Coca-Cola, we know what we are getting. We also…
Microbranding: Benefits of Using a Local Flavor with Your Branding Strategy
Some brewers are using a local flavor with their branding strategies. So how might it help you? By Graham Garrison In the craft beer scene, local is going large. Whether at restaurants, food pairings or the garage fridge, customers are looking for local flavor and local companies to support. “People are starting to realize that…
Fineline to sponsor sold-out event at IMA focusing on inspiration, education, and connections
“Truly, it’s inspiration to achieve the extraordinary.” Follow us on Twitter and tune in during the day for live updates and inspiration! @FinelinePG
The Top 4 Reasons You Should Care About Your Brand When Selling to the Government
The Top 4 Reasons You Should Care About Your Brand When Selling to the Government Written by Cathy Huff, President & Owner of Fetch Although there may be many more rules and regulations to how government contracts are awarded, be assured that it isn’t a purely objective process. Why is that? Well, first off, people are involved….
Event Report: Business Opportunity Fair
On Thursday April 9th, 2015, Fineline Printing Group sponsored the Annual Business Opportunity Fair for the Mid-States Minority Supplier Development Council, held at the JW Marriott in Downtown Indianapolis. Several of Fineline’s own attended the Corporate Luncheon , including Owner & President, Richard Miller (a long-standing member of Mid-States MSDC, actively serving on their Board…