By Dora Lutz, Founder & President, 3 Hawks Consulting The history of Connect and how it drives relevant content strategy to Fineline’s clients Through 35 years of printing history and the evolution from digital machinery to online print marketing software like Finelink 2.0, Fineline knows what it means to stay relevant and produce meaningful work…

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By Dora Lutz, Founder & President, 3 Hawks Consulting Cause Marketing My early marketing career began by working specifically with nonprofits to help them with their ‘cause marketing’.  At the time, that extended primarily into helping the organizations reach their goals, which were typically focused on reaching the communities they supported and the occasional individual…

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By Dora Lutz, Founder & President, 3 Hawks Consulting The conversation is shifting and businesses are being held to a higher standard for community engagement than ever before. It’s easy to see in news publications, consumer reactions to businesses that don’t act in a responsible manner, and even our legal systems as CEOs are imprisoned…

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By Dora Lutz, Founder & President, 3 Hawks Consulting The other day I received an envelope in the mail that perplexed me. At first glance, it looked like a piece of direct mail, but it was the size and shape of a birthday card, AND it had the gold-seal of a Hallmark card on the…

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