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Q&A: Fineline Hires New Director of Technical Solutions

  As the Finelink 2.0 product continues to gain momentum with four new clients this quarter, Fineline has hired a new Director of Technical Solutions. Tait Sweigart comes to Fineline with over 20 years of IT experience, and is a strong leader, communicator, and customer advocate. His contributions will further develop Finelink into a highly…

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Print Specifications Computer Image

Print Specifications

Fineline Printing Group’s goal is to provide customers with the highest quality product at the lowest cost—as quick as possible. Ensure that the artwork transfer process goes smoothly and efficiently by following these guidelines. And, remember that your Fineline representative can answer questions as you develop your artwork.  File Formats Accepted Please Note: Most file…

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folded direct mail featured image

Folded Direct Mailer FAQs to Increase Engagement

You may have heard that print marketing is dead, but research shows the opposite is true. Marketers report that sending a folded direct mailer can create more engagement. In 2017, companies spent $167 per recipient on folded direct mailer campaigns and sold $2095 worth of products per person—a ROI of 1255%! 56% of customers found folded direct…

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Folded Self-Mailer Options

Postal Regulations for Folded Self-Mailers

I often joke that you need a doctorate degree to understand the complex and constantly changing details of the Postal Service’s mailings regulations. While folded self-mailer regulations changed a few years ago, it is always good to get a refresher. A few years ago, regulations changed to make the process of high volume mail pieces…

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REV Healthcare Fundraising Event – See what it’s all about

Fineline to Sponsor Healthcare Fundraiser REV Race season is upon us and we’re gearing up to kick off the 102st running of the Indianapolis 500, and May’s IndyCar activities, at the healthcare fundraising REV event –  produced by IU Health Foundation.  All funds raised from the event go towards healthcare fundraising and providing care for…

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Offset Printing

Speed healthcare member enrollment in less than 4 steps

Healthcare is complicated enough as it is—members, providers, eligibility, enrollment, not to mention near-constant change in regulations. The industry is filled with enough acronyms and nomenclature to rival a dictionary. These variables can become (costly) thorns in the side of marketing executives and their ability to speed healthcare member enrollment. State regulations require all healthcare…

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Fineline launches iConnect!, corporate responsibility program

Fineline Launches Corporate Social Responsibility Program, iConnect!

Forty-seven Fineline Volunteers Serve the Community When asked how and why Ric Miller, President of Fineline Printing Group, decided to create the formalized corporate social responsibility program, iConnect!, he smiled and replied. “I’ve worked here forever and I always say that I work for other people. I work for the customer. I work for the…

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3 Newsroom Lessons to Improve Your Sales Story

Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat. That’s why sales stories are so important. And…

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Offset Printing

Offset Printing Vs. Digital Printing

Have you ever wondered how those beautiful brochures you hold in your hand get produced? Or how those flyers, folders, and postcards come out crisp and shiny? Printing is a complex process made up of several steps. A lot goes into those pieces we hold and admire–finishes, stocks, sizes, cuts, folds, binding. It’s as much…

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New USPS Secure Mailing Process & 6 Steps to Ensure Compliance

Between Aetna’s recent news story on disclosing confidential healthcare information, Affordable Care Act changes, and Medicaid updates – businesses (and patients) are learning how critical compliant mailing has become. It begs the questions: what are USPS secure mailing compliance regulations and how are businesses being held accountable to protect the rights of recipients? To start,…

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Deeper Than Data

Going Deeper Than Data

By Lorrie Bryan   “Businesses don’t have relationships with businesses – people have relationships with people.” – Dimitri Kapelianis, Associate Marketing Professor, University of New Mexico   But you can click-click-click until your fingers ache; search the expansive internet heavens; gaze intently into your super-duper, 32-inch, professional-grade, ultra-high-definition monitor; crank up the latest Voice of…

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The art of being intimate – and why it matters today

Q&A with Mayur Ramgir: The Art of Being Intimate – And Why It Matters Today

Mayur Ramgir has seen it too many times with the brands he works with. When a company first starts out, it is likely to know its customers on a first name basis. But as it grows, it loses that personal touch. The brand, more oftentimes than not, starts marketing their brand with one-too-many strategies. More…

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Compelling Content Is A Must For Marketing

Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today!   Marketing is a house of cards without compelling content  by Charles Lunan “Lack of true content is killing the reputation of content…

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Get on the content marketing train!

Infographic: Build Brand Momentum with Content Marketing

Full steam ahead with Content Marketing! What is content marketing? Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such as sales collateral and product specific information, content marketing consists of educational articles, e-books, videos, and webinars that…

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Q&A: Fineline Hires Finelink 2.0 Applications Developer

“Today, more than ever, print and technology go hand-in-hand. Finelink 2.0’s mission is to literally bridge the gap between the two. Having maintained an in-house IT team for over 20 years, Fineline knows this value more than anyone. In welcoming Jaykumar to our team, we’re excited how his expertise will enhance and further tailor Finelink…

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PRESS RELEASE: Fineline Printing Group Adds New Finelink 2.0 Application Developer

Fineline Printing Hires Application Developer to Take Finelink 2.0 Print Marketing Platform to the Next Level   INDIANAPOLIS, IN, July, 2017—Fineline Printing Group, a strategic print partner and creator of the multi-channel print marketing platform Finelink 2.0, has hired Jaykumar Sharma as an application developer for Finelink 2.0. This is part of Fineline’s continued strategy…

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