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How an internal company storefront can improve your culture and brand
By Lisa Young, Chief Operating Officer When we think of a company’s branded materials, it tends to be about selling these items to customers. However, internal branding – that is, products for employee use – is a terrific way to increase your team’s connection to your brand. Items are best purchased, delivered, and managed through…
State of Kentucky Certifies Fineline Printing Group as a Minority Business Enterprise
Summary: Commercial printer and HIPAA compliant mailing provider certified as a minority-owned vendor in Kentucky. INDIANAPOLIS, IN, October 2nd, 2019—Fineline Printing Group, a strategic print partner and minority-owned business, is pleased to announce certification as a Kentucky Minority Business Enterprise (MBE). This serves as the 13th state certification for Fineline, offering nationwide value to organizations…
How to Simplify Print Specs to Get Your Best Price
How to Prepare Digital Files & Simplify Print Specs to Get Your Best Price No matter the size of a project, managing budget and a timeline is extremely important. At each point of a design’s journey to print, there are factors that contribute to overall cost. Even from the early stages of getting your initial…
10 Common Errors in Preparing Print Files
Save Time & Money with These Tips on Preparing Print Files When businesses need to print a project, it seems like the design can’t be completed fast enough. Once the files go to the printer, it’s usually a big sigh of relief. But the timeline from final design to printed materials on your doorstep can…
7 Questions for Developing an Inventory Management Strategy
Inventory management strategy is a challenge for organizations of all sizes in all industries. Marketing directors find themselves ordering new materials when a fresh supply isn’t needed, or on the flip side, find they don’t have products when they are needed right away. Inventory Management Specialists later in the process need to know details of…
Paper price increases in 2019: Here’s how it’s impacting businesses
Due to the closing of major paper mills, and the rising cost of materials to make pulp, the paper industry is experiencing across-the-board increases. We have numerous letters from paper suppliers indicating a 3-5% paper price increase since the start of 2019. All of Fineline’s estimates since January 1, 2019 include the paper price increases and are good for 30 days from date of…
University Printing Best Practices: Automate Marketing and Stretch Budgets by Department
Universities rely on printed materials to engage their students and alumni across the course of a lifetime. There are over 4,500 colleges and universities in the United States, and for high school students and their families, it often feels like they are getting contacted by every single one. Email may be the most common means of…
How New Tariffs are Impacting Marketing Promotions
The term “Made in China” is such a common phrase it’s practically a coined term for most retailers (especially with plastic goods). As the United States’ largest trade partner, China accounted for $522.9 billion in imports in 2017 (in comparison to just $187.5 billion we exported to them). This means when it comes to low-cost…
Fineline’s Upgraded HIPAA Compliant Print and Mailing Center
Personal health information and distribution can be risky business (if you’re not careful). Especially when it comes to HIPAA compliant print and mailing processes. And while Fineline has always taken on high-volume projects, we’ve just “upped our game.” When it comes to confidential information, the best way to mitigate risks to our client is to…
How to Increase Competitive Advantage Using Diverse Vendors
The benefits of working with minority owned businesses range from speeding up innovation to increasing brand awareness and loyalty among customers with shared values. Finding a vendor mature enough to handle advanced needs can be challenging. As a diverse printing company, we sometimes see internal stakeholders get skeptical about switching to a new vendor and…
Q&A: Fineline Hires New Director of Technical Solutions
As the Finelink 2.0 product continues to gain momentum with four new clients this quarter, Fineline has hired a new Director of Technical Solutions. Tait Sweigart comes to Fineline with over 20 years of IT experience, and is a strong leader, communicator, and customer advocate. His contributions will further develop Finelink into a highly…
Print Specifications
Fineline Printing Group’s goal is to provide customers with the highest quality product at the lowest cost—as quick as possible. Ensure that the artwork transfer process goes smoothly and efficiently by following these guidelines. And, remember that your Fineline representative can answer questions as you develop your artwork. File Formats Accepted Please Note: Most file…
Folded Direct Mailer FAQs to Increase Engagement
You may have heard that print marketing is dead, but research shows the opposite is true. Marketers report that sending a folded direct mailer can create more engagement. In 2017, companies spent $167 per recipient on folded direct mailer campaigns and sold $2095 worth of products per person—a ROI of 1255%! 56% of customers found folded direct…
Postal Regulations for Folded Self-Mailers
I often joke that you need a doctorate degree to understand the complex and constantly changing details of the Postal Service’s mailings regulations. While folded self-mailer regulations changed a few years ago, it is always good to get a refresher. A few years ago, regulations changed to make the process of high volume mail pieces…
REV Healthcare Fundraising Event – See what it’s all about
Fineline to Sponsor Healthcare Fundraiser REV Race season is upon us and we’re gearing up to kick off the 102st running of the Indianapolis 500, and May’s IndyCar activities, at the healthcare fundraising REV event – produced by IU Health Foundation. All funds raised from the event go towards healthcare fundraising and providing care for…
Speed healthcare member enrollment in less than 4 steps
Healthcare is complicated enough as it is—members, providers, eligibility, enrollment, not to mention near-constant change in regulations. The industry is filled with enough acronyms and nomenclature to rival a dictionary. These variables can become (costly) thorns in the side of marketing executives and their ability to speed healthcare member enrollment. State regulations require all healthcare…