Posts by Lisa Young
Effectively Identifying Key Measured Marketing Indicators Against Company Mission and Strategy
Written by Lisa Young, COO at Fineline DemandBase and Wakefield Research reported in an article on ASI Central online, “Almost 90% of B-to-B marketers say their digital marketing mix isn’t optimized.” Citing that many marketers are measuring key indicators against B-to-C metrics like conversions and impressions – whereas they need to be focusing on B-to-B…
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