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Fineline Printing
  • ABOUT
    • Facility + Equipment
    • Certifications
    • Careers
    • Team
  • SOLUTIONS
    • Print Services
      • Large Format Printing
      • Variable Data Printing
      • Offset Printing
    • Mailing & Fulfillment
    • Promotions & Apparel
  • ePROCUREMENT
  • RESOURCES
    • CASE STUDIES
    • GALLERY
    • BLOG
    • COVID RECOVERY RESOURCES
  • CONTACT

Posts by Lisa Young

Effectively Identifying Key Measured Marketing Indicators Against Company Mission and Strategy

By Lisa Young

Written by Lisa Young, COO at Fineline DemandBase and Wakefield Research reported in an article on ASI Central online, “Almost 90% of B-to-B marketers say their digital marketing mix isn’t optimized.” Citing that many marketers are measuring key indicators against B-to-C metrics like conversions and impressions – whereas they need to be focusing on B-to-B…

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8081 Zionsville Road
Indianapolis, IN 46268

(317) 872-4490

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Latest Posts

February 18, 2022 | By Lisa Young

4 Best Practices for Overcoming Paper Shortages

As you are sure to have noticed, there is an industrywide shortage of paper. This…

January 17, 2022 | By Danielle Miller

4 Best Practices for Making the Most of Wide Format Graphics

When it comes to creating positive viewing experiences, wide-format graphics can play an important role….

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