Posts by Lisa Young
Human Behavior Changes Due to COVID: The Case for Personalization
Forever Changes While a lot of people are growing weary of the COVID pandemic and want to get on with life as we knew it, the fact of the matter is that the human experience has changed forever in the wake of this unprecedented (at least in our lifetime) new reality. Dare we say that…
Read MoreHow an internal company storefront can improve your culture and brand
By Lisa Young, Chief Operating Officer When we think of a company’s branded materials, it tends to be about selling these items to customers. However, internal branding – that is, products for employee use – is a terrific way to increase your team’s connection to your brand. Items are best purchased, delivered, and managed through…
Read MoreUniversity Printing Best Practices: Automate Marketing and Stretch Budgets by Department
Universities rely on printed materials to engage their students and alumni across the course of a lifetime. There are over 4,500 colleges and universities in the United States, and for high school students and their families, it often feels like they are getting contacted by every single one. Email may be the most common means of…
Read MoreREV Healthcare Fundraising Event – See what it’s all about
Fineline to Sponsor Healthcare Fundraiser REV Race season is upon us and we’re gearing up to kick off the 102st running of the Indianapolis 500, and May’s IndyCar activities, at the healthcare fundraising REV event – produced by IU Health Foundation. All funds raised from the event go towards healthcare fundraising and providing care for…
Read MoreEffectively Identifying Key Measured Marketing Indicators Against Company Mission and Strategy
Written by Lisa Young, COO at Fineline DemandBase and Wakefield Research reported in an article on ASI Central online, “Almost 90% of B-to-B marketers say their digital marketing mix isn’t optimized.” Citing that many marketers are measuring key indicators against B-to-C metrics like conversions and impressions – whereas they need to be focusing on B-to-B…
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