Posts by Bart Caylor
Higher Education Branding as Storytelling
Written by Bart Caylor, President and Founder, Caylor Solutions Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the size of the applicant pool; expanding recruitment to far-flung states; discounting…
Read MoreHow to Stand Out in Your Education Marketing
Written by Bart Caylor, President and Founder, Caylor Solutions To Be Outstanding, You Have to Think More To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove…
Read MoreMarketing Automation: Using Technology to Work for You
Using the Right Tools So You Can Focus On Relationships In the early twentieth century, the world was on the dawn of a technology revolution. Moving pictures were still silent, radio and television were on the verge of invention and air travel was all the rage. Lawrence Sperry was fascinated with these new technologies and took two of the…
Read MoreThe Complete Marketing Package for Higher Education: Digital Media and Educational Print Services
The Complete Marketing Package for Higher Education: Digital Media and Educational Print Services Ranker.com lists the best duos of all time (http://www.ranker.com/list/best-duos-of-all-time/ariel-kana). In the top five include some of the favorites from my childhood: Tom & Jerry, Batman & Robin and Hans Solo & Chewbacca. It is hard for me to imagine just one of…
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