Business Best Practices
Why Your Brain Prefers Direct Mail Over Email
In today’s digital age, we are constantly bombarded with emails, texts, and notifications from various sources. It has become commonplace to receive promotional messages and advertisements via email, but have you ever stopped to wonder why direct mail still remains a popular marketing tool? The answer lies in the fact that our brains are wired…
Read MoreKeys to Effective and Secure Variable Data Printing
Variable data printing (VDP) allows companies to personalize customer and member-based messages. According to an Adobe survey, 89% of marketers see a positive ROI when they use personalization in their campaigns. Using it wrong, however, can cost you money. Gartner reports that “in a survey of more than 2,500 customers, more than half report they…
Read MoreWhat is an eProcurement System and Do You Need One?
When Electronic Data Interchange (EDI) came into existence in the 1980s, it allowed standard business transactions that used to be completed using paper, over the phone or by mail to be accomplished electronically. Out of this game-changing technology, eProcurement, or electronic procurement, was born. If you are considering whether to use an eProcurement system, this…
Read MoreTop 3 Ways to Create the Best “Unboxing Experience”
Creating a great first impression with your brand is more important than ever. In a world defined by virtual and digital interactions, tactile experiences are a delight to the senses. When sending a box, who says packaging has to be boring? Use “boxes within boxes,” special coatings, and inserts to create a memorable unboxing…
Read More4 Best Practices for Overcoming Paper Shortages
As you are sure to have noticed, there is an industrywide shortage of paper. This is a challenge facing businesses and marketers from Boston to Los Angeles. The shortage is not just affecting paper for direct mail and commercial printing services, it’s affecting everything from envelopes to wide-format signage. There is an end in sight,…
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