Posts Tagged ‘direct mail marketing’
2020 Postal Rates
As a new decade rolls in, USPS announces 2020 postal rates and increases. Postal rates will increase on January 26th, 2020. First-class stamps remain the same price at 55 cents while many flat-rate prices will increase slightly. USPS Postal Explorer publishes zone charts that estimate postage rates or mail piece by “zone” or distance that…
Read MoreHow New Tariffs are Impacting Marketing Promotions
The term “Made in China” is such a common phrase it’s practically a coined term for most retailers (especially with plastic goods). As the United States’ largest trade partner, China accounted for $522.9 billion in imports in 2017 (in comparison to just $187.5 billion we exported to them). This means when it comes to low-cost…
Read MoreFolded Direct Mailer FAQs to Increase Engagement
You may have heard that print marketing is dead, but research shows the opposite is true. Marketers report that sending a folded direct mailer can create more engagement. In 2017, companies spent $167 per recipient on folded direct mailer campaigns and sold $2095 worth of products per person—a ROI of 1255%! 56% of customers found folded direct…
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