Posts Tagged ‘direct mail printing’
USPS Announced Additional Price Increases
In collaboration with the Postal Regulatory Commission (PRC), the United States Postal Service (USPS) announced additional price increases beginning on August 29, 2021. While the Postal Service called for increases back in January, 2021, this more expansive decision is part of the organization’s 10-year “Delivering for America” plan, hoping to balance company income alongside reasonable…
Read More10 Common Errors in Preparing Print Files
Save Time & Money with These Tips on Preparing Print Files When businesses need to print a project, it seems like the design can’t be completed fast enough. Once the files go to the printer, it’s usually a big sigh of relief. But the timeline from final design to printed materials on your doorstep can…
Read MoreUniversity Printing Best Practices: Automate Marketing and Stretch Budgets by Department
Universities rely on printed materials to engage their students and alumni across the course of a lifetime. There are over 4,500 colleges and universities in the United States, and for high school students and their families, it often feels like they are getting contacted by every single one. Email may be the most common means of…
Read MoreFolded Direct Mailer FAQs to Increase Engagement
You may have heard that print marketing is dead, but research shows the opposite is true. Marketers report that sending a folded direct mailer can create more engagement. In 2017, companies spent $167 per recipient on folded direct mailer campaigns and sold $2095 worth of products per person—a ROI of 1255%! 56% of customers found folded direct…
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