7 Questions for Developing an Inventory Management Strategy

7 Questions for Developing an Inventory Management Strategy_featured image chess

Inventory management strategy is a challenge for organizations of all sizes in all industries. Marketing directors find themselves ordering new materials when a fresh supply isn’t needed, or on the flip side, find they don’t have products when they are needed right away. Inventory Management Specialists later in the process need to know details of…

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Folded Direct Mailer FAQs to Increase Engagement

folded direct mail featured image

You may have heard that print marketing is dead, but research shows the opposite is true. Marketers report that sending a folded direct mailer can create more engagement. In 2017, companies spent $167 per recipient on folded direct mailer campaigns and sold $2095 worth of products per person—a ROI of 1255%! 56% of customers found folded direct…

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