Save Money with Address Correction Services

Returned Mail and Associated Costs When a mail piece is returned to you as “undeliverable as addressed” (UAA), what does it cost you? It’s not just the design, production, and mailing costs, although those are important, too. There are other, hidden costs that balloon your costs even higher. Fortunately, with a few proactive steps, you…

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4 Best Practices for Overcoming Paper Shortages

As you are sure to have noticed, there is an industrywide shortage of paper. This is a challenge facing businesses and marketers from Boston to Los Angeles. The shortage is not just affecting paper for direct mail and commercial printing services, it’s affecting everything from envelopes to wide-format signage. There is an end in sight,…

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Skills for Navigating Today’s Complex Business Landscape

Marketing Collaboration

Importance of Mentoring It takes a combination of soft and hard skills to navigate today’s complex business landscape.  Learning from others can be extremely helpful to a person’s success.  A mentor is someone who shares their experiences and knowledge so that someone can learn from those lessons in a personal and professional setting.  Mentors give…

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Saving Money with Marketing Asset Management

graphic of asset management

A big part of the efficiency for any marketing department stems from how they manage assets. Brochure templates, logos, business cards, swag, pamphlets–in a perfect world, all these designs are stored in one centralized location. But not all companies live in this perfect world–or even know that it exists. These companies are losing money every…

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