Posts Tagged ‘Storytelling’

Written by Bart Caylor, President and Founder, Caylor Solutions Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the size of the applicant pool; expanding recruitment to far-flung states; discounting…