Posts by Beth Valdettaro
A Challenging Paradigm
“May your choices reflect your hopes, not your fears,” Nelson Mandela We are living through a challenging paradigm where we all need to stay connected, while staying separated. Humanity is not accustomed to being physically apart from family, friends and work colleagues for several weeks, however the stakes are too high for us not to. …
Read MoreHow to Increase Competitive Advantage Using Diverse Vendors
The benefits of working with minority owned businesses range from speeding up innovation to increasing brand awareness and loyalty among customers with shared values. Finding a vendor mature enough to handle advanced needs can be challenging. As a diverse printing company, we sometimes see internal stakeholders get skeptical about switching to a new vendor and…
Read MoreDon’t Mistake a Business Review for a Sales Presentation: How to Continually Ensure Customer Needs are Being Met
It takes a significant amount of effort to land and keep a new customer (Yay!) Once you have the customer, how do you continue to improve the relationship and engage in relevant dialogue? (Gotta keep them happy and interested.) A Business Review is a valuable way to connect with a customer in an open exchange…
Read MoreDiary of a Digital Pioneer and a Look Back Over 25 years in Print History: Where it was, how far it has come and where it is going
Written by Beth Valdettaro, Director of Sales and Client Services I remember where I was when someone first told me that large printing companies were testing a new technology – printing from a computer disk file instead of plates made from film. It was the early 1990s and the concept seemed far-fetched and filled with…
Read MoreA Sales Guide on How to Turn Mistakes into Successes
Written By Beth Valdettaro, Director of Sales & Client Services “Failure is success if we learn from it.” – Malcolm Forbes The journey to success requires many bumps and setbacks along the way. We all make and learn from our mistakes over time. Sure, we tell ourselves, “nobody’s perfect,” however in reality, we know deep…
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