Brand Management
Building for the Future Through Environmental, Social, and Governance Strategy
From thoughtful resource management to diversity standards, regulation compliance, and other positive engagement, forward-thinking organizations have a responsibility to their customers, partners, and stakeholders to maintain ethical business best practices. An environmental, social, and governance (ESG) strategy aligns financial and strategic goals with sustainability and ethical considerations. Formulating an ESG strategy addresses vital environmental impacts,…
Read MoreImpress Big Time with Large Format Printing
Sometimes, bigger IS better. It can be challenging to attract your audience’s attention when it comes to breaking through the noise of advertising that the average person sees in a day (estimated between 6,000 and 10,000 ads). Large format printing makes your brand stand out, providing the perfect medium for getting attention among the crowd.…
Read More5 Ways to Save with Improved Marketing Asset Management
Presenting a consistent brand across franchises or locations can be challenging, not to mention costly. At a minimum, physical and digital working files of a brand’s marketing assets—including brochure templates, logos, promotional flyers, banners, business cards, and promotional items—should be stored and organized in a centralized location. Unfortunately, “About 40% of marketers claim they do…
Read MoreWhy Your Brain Prefers Direct Mail Over Email
In today’s digital age, we are constantly bombarded with emails, texts, and notifications from various sources. It has become commonplace to receive promotional messages and advertisements via email, but have you ever stopped to wonder why direct mail still remains a popular marketing tool? The answer lies in the fact that our brains are wired…
Read MoreWhat is an eProcurement System and Do You Need One?
When Electronic Data Interchange (EDI) came into existence in the 1980s, it allowed standard business transactions that used to be completed using paper, over the phone or by mail to be accomplished electronically. Out of this game-changing technology, eProcurement, or electronic procurement, was born. If you are considering whether to use an eProcurement system, this…
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