Brand Management
Top 3 Ways to Create the Best “Unboxing Experience”
Creating a great first impression with your brand is more important than ever. In a world defined by virtual and digital interactions, tactile experiences are a delight to the senses. When sending a box, who says packaging has to be boring? Use “boxes within boxes,” special coatings, and inserts to create a memorable unboxing…
Read More4 Best Practices for Overcoming Paper Shortages
As you are sure to have noticed, there is an industrywide shortage of paper. This is a challenge facing businesses and marketers from Boston to Los Angeles. The shortage is not just affecting paper for direct mail and commercial printing services, it’s affecting everything from envelopes to wide-format signage. There is an end in sight,…
Read More4 Best Practices for Making the Most of Wide Format Graphics
When it comes to creating positive viewing experiences, wide-format graphics can play an important role. Wide format printing is becoming a widely used process for all sizes of organizations to use for their advertising and marketing materials. Wide format printing can be used for projects including banners, window graphics, posters, trade-show displays, and various types…
Read More8 Ways eProcurement Software Optimizes Processes, Budgets and Brand
The ultimate goal of any business is to offer superior products and services while performing exemplary customer service. However, to achieve this goal, companies need to implement organizational services that help their employees not only succeed, but feel appreciated by the brand they represent. eProcurement software benefits companies in several ways. Finelink eProcurement software will…
Read MoreSupply Chain Challenges – Our Interconnected World
The supply chain continues to be deeply challenged dealing with the impact of Covid-19. This is creating real consequences for the print, apparel and promotional products industries. Some of those impacts will be temporary. Others will be permanent or longer-lasting, including price increases on many apparel brands and promotional items including apparel. Shipping is where…
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