Crash Course: Defining Today’s Marketing Vehicles & How They Work For You

By Fineline Team

Your Marketing Crash Course Here Written by Michael J. Pallerino Three marketing experts weigh in on what’s working today and why these vehicles can make a difference in your company: Email Marketing automation tools allow for the ability to nurture and qualify prospects and customers with progressive profiling paths that advance a contact through the buyers’ journey with relevant stage-appropriate content, increasing…

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Marketing in the Connection Age

By Fineline Team

Engaging in the new age of communication Written By Charles Lunan Like the Information Age and the Industrial Age before it, the Connection Age has not changed the fundamental purpose of marketing, which is knowing your customers. If there is one lesson marketers have learned over the decades, it’s that all the marketing, creativity and media dollars in the world are no match for a…

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Higher Education Branding as Storytelling

By Bart Caylor

Written by Bart Caylor, President and Founder, Caylor Solutions Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the size of the applicant pool; expanding recruitment to far-flung states; discounting…

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What’s Your Story?

By Fineline Team

  Stories unite us. Before the advent of writing, we scribbled drawings on rocks and cave walls and told tales to one another. There’s a reason storytelling has continued over time. There’s a reason stories have been passed down from generation to generation. Stories accomplish many things. They entertain us, spur thinking, teach lessons, share…

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