By Jill Wangler, Director of Marketing
My previous post uncovered the falsehoods in statements about print and paper being environmentally unfriendly. Now let’s look at another fallacy: digital communications is more “green” than print. Let’s look at the facts:
- Carbon dioxide emissions from making a CD are four times higher than from printing a 100 page, four-color annual report.
- Printing is the only medium with a one-time carbon footprint. All other media require energy every time they are viewed.
- Electronic devices often require the mining and refining of numerous minerals and metals, as well as the use of plastics, hydrocarbon solvents, and other non renewable resources.
- Adverse health effects from producing an e-reader are 70 times worse than producing a book!
And think about the electronic waste! E-waste describes discarded electrical or electronic devices. Note:
- In 2010 Americans generated 2.4 million tons of electronic waste.
- Worldwide 20 to 50 million metric tons of e‐waste are disposed each year.
- E‐waste is still the fastest growing municipal waste stream in the US
- 50-80% that is collected for recycling is shipped overseas and often unsafely dismantled.
So, in brief, I’m not advocating an “either/or” approach to marketing communications channel selection. Rather, by linking the power of paper with the efficiency of electronics, you create a synergy, producing a result greater than the sum of their individual contributions.
Click here to see Fineline’s green certifications.