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Posts Tagged ‘marketing asset management’

Saving Money with Marketing Asset Management

graphic of asset management

A big part of the efficiency for any marketing department stems from how they manage assets. Brochure templates, logos, business cards, swag, pamphlets–in a perfect world, all these designs are stored in one centralized location. But not all companies live in this perfect world–or even know that it exists. These companies are losing money every…

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9 Trends in Marketing Asset Management Technology

Marketing Asset Management is a system used by national and global companies to improve how they store, locate and distribute their marketing materials effectively. In today’s fast-paced, ever-evolving world, companies must be agile to stay relevant, let alone ahead. Marketers have their work cut out for them with growing demands of content creation, management and…

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