Posts by Lisa Young
The Benefits of Informed Visibility Tracking with Print and Mail Services
When integrated with digital advertising, printed direct mail can significantly amplify response rates, creating a powerful, multi-channel marketing strategy. The strategy, made possible with Informed Visibility Mail Tracking & Reporting (IV-MTR), is not simply combining two channels. It’s creating a cohesive, omnichannel experience that resonates with target audiences and drives action. Let’s explore how it…
Read MoreBuilding for the Future Through Environmental, Social, and Governance Strategy
From thoughtful resource management to diversity standards, regulation compliance, and other positive engagement, forward-thinking organizations have a responsibility to their customers, partners, and stakeholders to maintain ethical business best practices. An environmental, social, and governance (ESG) strategy aligns financial and strategic goals with sustainability and ethical considerations. Formulating an ESG strategy addresses vital environmental impacts,…
Read More5 Ways to Save with Improved Marketing Asset Management
Presenting a consistent brand across franchises or locations can be challenging, not to mention costly. At a minimum, physical and digital working files of a brand’s marketing assets—including brochure templates, logos, promotional flyers, banners, business cards, and promotional items—should be stored and organized in a centralized location. Unfortunately, “About 40% of marketers claim they do…
Read MoreHow to Ensure Security Compliance with USPS Secure Mailing
Variable data printing is excellent for building customer relationships. It allows organizations to customize and target communications, giving them a personal touch. However, handling customers’ private data also poses a security risk. Industries, such as healthcare, insurance, finance, and education frequently mail sensitive information to members and customers. They must ensure compliance with specific state…
Read MoreKeys to Effective and Secure Variable Data Printing
Variable data printing (VDP) allows companies to personalize customer and member-based messages. According to an Adobe survey, 89% of marketers see a positive ROI when they use personalization in their campaigns. Using it wrong, however, can cost you money. Gartner reports that “in a survey of more than 2,500 customers, more than half report they…
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