Brand Management
10 Ways to Be Iconic Now: Building Your Brand in the New Age of Marketing
From “Where Have All the Icons Gone?” by Michael J. Pallerino Not your father’s brand – Be Iconic Ask Rob Frankel about the notion of building iconic brands today, and then step back. The noted branding expert and author of the book, The Revenge of Brand X: How to Build a Big Time Brand on…
Read MoreHow Promotional Products Drive Emotional Connections with Sales & Brands
Written by Brian Elskus, Promotional Products CSR at Fineline If you are reading this blog, chances are that you have quite a few promotional products on or around your desk. You may be drinking from your favorite coffee mug or moving your mouse on top of a branded mouse pad. Slide open your desk, any…
Read MoreCrash Course: Defining Today’s Marketing Vehicles & How They Work For You
Your Marketing Crash Course Here Written by Michael J. Pallerino Three marketing experts weigh in on what’s working today and why these vehicles can make a difference in your company: Email Marketing automation tools allow for the ability to nurture and qualify prospects and customers with progressive profiling paths that advance a contact through the buyers’ journey with relevant stage-appropriate content, increasing…
Read MoreMarketing in the Connection Age
Engaging in the new age of communication Written By Charles Lunan Like the Information Age and the Industrial Age before it, the Connection Age has not changed the fundamental purpose of marketing, which is knowing your customers. If there is one lesson marketers have learned over the decades, it’s that all the marketing, creativity and media dollars in the world are no match for a…
Read MoreHigher Education Branding as Storytelling
Written by Bart Caylor, President and Founder, Caylor Solutions Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the size of the applicant pool; expanding recruitment to far-flung states; discounting…
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