Brand Management
Following Instinct: Striking a balance between intuition and data
By Charles Lunan American business lore is rife with anecdotes of the entrepreneur who followed his gut and – against all the odds and naysayers – built a multi-million dollar brand. But if gut instincts – or intuition – are so critical to achieving the American dream, you may have to ask why half of…
Read MoreHow to Stand Out in a Saturated Marketing World
It’s easy to get lost in the background. Today’s world is a world full of lost things. Our smartphones bombard us with hundreds of ads and articles and videos that we skim past. Our inboxes are full of emails that go unread. Our trash is littered with discarded mail. We reject phone calls on a…
Read MoreWHITE PAPER: 14 Ways to Incorporate Social Media and Print Projects Together
In this white paper Fineline Printing Group teams up with resident marketing expert, Bart Caylor, to talk about creative options to combine print and social media for added marketing impact. In this download you will learn: – How to drive social traffic and followers from print – Examples of how companies have used #hashtags to…
Read MoreFineline Chooses CHILI Publisher for its Finelink 2.0 Print Marketing Platform
Erpe, Belgium, February 5th, 2016 – CHILI publish announces that Fineline, a leading print marketing platform provider, has adopted the CHILI publisher online editor for their multi-channel marketing and print procurement platform called Finelink 2.0. CHILI publisher gives Finelink the technical resources they need to create a customized online solution that brings together all aspects…
Read MoreFinding the Right People in Need of Your Services Using LinkedIn Part II: Connecting, Communicating, & Finelink 2.0
So, you’ve found the person you’d like to connect with on LinkedIn. Now what? This is the part of networking (virtual or otherwise) many people fret about—putting yourself out there. Concerns over rejection or making the wrong impression often give folks cold feet. And many times, when we finally muster the courage to act, it’s…
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