Printing Best Practices
Folded Direct Mailer FAQs to Increase Engagement
You may have heard that print marketing is dead, but research shows the opposite is true. Marketers report that sending a folded direct mailer can create more engagement. In 2017, companies spent $167 per recipient on folded direct mailer campaigns and sold $2095 worth of products per person—a ROI of 1255%! 56% of customers found folded direct…
Read MorePostal Regulations for Folded Self-Mailers
I often joke that you need a doctorate degree to understand the complex and constantly changing details of the Postal Service’s mailings regulations. While folded self-mailer regulations changed a few years ago, it is always good to get a refresher. A few years ago, regulations changed to make the process of high volume mail pieces…
Read MoreOffset Printing Vs. Digital Printing
Have you ever wondered how those beautiful brochures you hold in your hand get produced? Or how those flyers, folders, and postcards come out crisp and shiny? Printing is a complex process made up of several steps. A lot goes into those pieces we hold and admire–finishes, stocks, sizes, cuts, folds, binding. It’s as much…
Read MoreThe Importance of Asset and Inventory Management
Any company that wants to effectively manage ordering across multiple divisions can benefit from an inventory management process. Many organizations don’t consider inventory management an important part of their business processes. This may be because they’re not familiar with the concept, or because they aren’t aware of the benefits inventory management can provide.…
Read MoreCreating Your Sales Playbook
Follow the instructions. Seems every time something gets off track, that’s the best course of action. Take your sales process – it works best when you build a playbook your sales team can use as a guide. This structured guide features the best of the best practices your team uses – what works, what doesn’t.…
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